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Allen Brady and Marsh Co-Founder passes away

Members and staff of the IPA were deeply saddened to learn that Peter Marsh, Co-Founder of Allen, Brady and Marsh, has passed away.


Peter started his career as a BBC producer and writer but moved into advertising in 1957 as part of the TV department of Oscorne Peacock. He became partner in Patrick Henry & Partners in 1965 but left in the same year to start his own agency with Rod Allen and Mike Brady. He was well known for his eccentric pitch proposals, especially for British Rail and he worked on many high profile accounts during his career including B&Q, Weetabix and Guinness.

Says Paul Bainsfair, Director General, IPA, “It’s very sad to hear the news of Peter’s death. He was one of the great characters of British Advertising. To witness Peter in full flow was a marvellous thing to behold. The huge success of ABM in the 70s was largely due to his persuasive skills and his larger than life personality. He maintained a well-informed interest in the advertising world long after his retirement. I remember him heckling Jeremy Bullmore from the floor of an IPA 44 Club event just a few years back, much to the bemusement of the predominantly young audience. He was one of a kind and we will not see his like again.”

Peter's funeral will be a private occasion for family and close friends on 8th April. 

Last updated 04/04/2016

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