Archived News

Craft, graft and creativity will drive Scottish advertising success asserts new Scotland chief

11 May 2017    Craft, graft and creativity will drive Scottish advertising success asserts new Scotland chief

Creativity underpinned by craftsmanship, hard work and dedication will fuel the greater success of the ad industry in Scotland, according to new Chairman for the IPA in Scotland, James Pais. His rallying words were delivered during his inaugural speech to an audience of leading figures from the communications and wider business communities at the IPA Scotland Members’ Reception which took place in Edinburgh this evening (11 May 2017).

New IPA President Sarah Golding launches future-focused agenda that promises to 'make magic with the machines'

26 Apr 2017    New IPA President Sarah Golding launches future-focused agenda that promises to 'make magic with the machines'

New IPA President Sarah Golding has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural speech to an audience of leading figures from the communications and wider business communities at today’s IPA Members’ Lunch (26 April 2017).

Industry unites to attract future talent at Festival of British Advertising

10 Mar 2017    Industry unites to attract future talent at Festival of British Advertising

As part of the IPA’s Festival of British Advertising, the IPA is announcing a number of initiatives, including apprenticeships, internships, school tours and agency visits, to help attract future talent into the advertising industry. This includes yesterday’s launch (9 March 2017) of the 2017 Creative Pioneers2 national apprenticeship programme which, fuelled by the impending Government Apprenticeship Levy, expects to recruit around 500 new faces to the industry this year.

CAP request agency input into non-broadcast media placement guidance

02 Mar 2017    CAP request agency input into non-broadcast media placement guidance

CAP is developing new guidance on ad placement in non-broadcast media and are inviting comments, suggestions and questions. The guidance is intended to help advertisers and agencies ensure that they comply with the placement rules where age restrictions apply. CAP have said that the guidance “will be rooted firmly in ASA precedent on the alcohol and gambling media placement restrictions: CAP will not be making new policy”.

Demonstrate your professional credentials to your agency and clients

02 Feb 2017    Demonstrate your professional credentials to your agency and clients

The IPA’s new courses, ranging from the Fundamentals of Branding to Advanced Leadership, Commercial Acumen to Advanced Strategy, will equip you with the skills to add value to your agency and clients and advance your career. As of this year, they will also provide you with a badge of professionalism, with each delegate who successfully completes a post course assignment receiving one star towards becoming an accredited MIPA, a rigorous qualifications-based standard to put advertising on the same professional footing as accountants, architects and lawyers.

4As offers 30 scholarships for IPA Foundation Certificate

24 Jan 2017    4As offers 30 scholarships for IPA Foundation Certificate

The Association of Accredited Advertising Agents Malaysia (4As) is offering 30 scholarships for the IPA Foundation Certificate. Twelve scholarships will be allocated to full-time advertising and marketing communications lecturers, and eighteen scholarships will be allocated to full-time employees of 4As member agencies with less than five years experience, to support the 4As’ commitment in raising industry standards by fostering continuous professional development for the attraction and retention of agency talent.

IPA diversity survey reveals agencies must take further action to achieve gender equality

19 Jan 2017    IPA diversity survey reveals agencies must take further action to achieve gender equality

The IPA has today (19 January 2017) released the first part of its annual diversity survey which looks at the gender balance, salary differentials and flexible working options of agencies. The Survey reveals deeper levels of agency engagement regarding diversity monitoring, but also that agencies must take more steps if the industry is to achieve gender parity at the C-suite level. The second part of the survey, looking at ethnic diversity, will be published next week (26 January).

Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016

18 Jan 2017    Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016

UK marketers have revised their budgets up in Q4 2016, according to the latest IPA Bellwether Report published today (18 January), revealing that firms are shrugging off ongoing economic uncertainty and deteriorating industry financial prospects. The latest results extend the record run of growth to marketing budgets to over four years and detail marketers’ positive budget plans for 2017/18.

Marketing budgets and mass reach matter more than ever reveals new IPA research

31 Oct 2016    Marketing budgets and mass reach matter more than ever reveals new IPA research

With the rise of owned and earned online media, many marketers have begun to question the need to spend money on paid media and mass reach. New IPA research on effectiveness in the changing media landscape, released today (31 October) by Les Binet and Peter Field, refutes this. Other key research highlights reveal the power of television, online video and VoD in driving effectiveness and the overarching need to maintain the 60:40 brand building/sales activation ratio to build profits.

IPA welcomes appointment of Stephen Woodford as new Advertising Association CEO

22 Sep 2016    IPA welcomes appointment of Stephen Woodford as new Advertising Association CEO

Says Paul Bainsfair, Director General, IPA, “We are pleased to welcome Stephen Woodford as the incoming CEO of the AA. As a previous President of the IPA we have first hand experience of Stephen’s many qualities. He is popular and has a track record of getting things done. Stephen was the driving force behind the establishment of the IPA’s qualification programme which has significantly contributed to the professionalisation of our industry. He has a hinterland as his work with NABS and Creative Skillset demonstrate. I very much look forward to working with him."

GIFT report reveals failures in intangible recognition and reporting

10 May 2016    GIFT report reveals failures in intangible recognition and reporting

The Brand Finance Global Intangible Finance Tracker (GIFT™) report, published today (10 May 2016), reveals a collective blind spot for business decision makers and policy makers around intangible assets. The study, produced with CIMA and the IPA, is the world’s most extensive annual research exercise into intangible assets, comprising 57,000 companies with a total value of US$89 trillion across 160 jurisdictions.

Media iQ tops latest IPA Media Owner Survey

25 Apr 2016    Media iQ tops latest IPA Media Owner Survey

Media iQ has been voted as the best media owner to deal with by leading media agencies and digital specialists, according to the IPA’s Online Media Owner Survey, released today (25 April 2016). 92.3% of respondents either agreed or strongly agreed that their overall experience of dealing with Media iQ is good, which marks the highest score awarded to a media owner in the survey’s five-year history. The results coincide with the launch of the 2016 Media Owner Awards that reward best practice in levels of service that online media owners provide to agencies, with the aim of raising the overall digital standard.

IPA TouchPoints team grows to meet the success of the landmark survey

20 Apr 2016    IPA TouchPoints team grows to meet the success of the landmark survey

The IPA announced today the appointment of two new team members to meet the growing needs of their ground-breaking survey TouchPoints, which in 2016 moves to being produced on an annual basis. The output of the study is a unique consumer-centric, cross-media, cross-device database that reflects contemporary Britain. It gives media owners, clients and agencies insights not only into how and where people use all forms of media but distinctively their mood in doing so.

 Marketing budgets revised modestly higher in Q1 2016 despite growing concern over financial prospects

14 Apr 2016    Marketing budgets revised modestly higher in Q1 2016 despite growing concern over financial prospects

Marketing budgets were revised marginally higher in Q1 2016 marking 14 successive periods of growth, reveals the latest IPA Bellwether Report published today (14 April 2016). Despite the modest expansion, confidence regarding wider industry financial prospects dipped, in line with growing concern over the macroeconomic climate including Brexit, disappointingly weak global economic growth and ongoing government spending cuts.

Invest in STEM talent earlier advises TeenTech's Philbin

13 Apr 2016    Invest in STEM talent earlier advises TeenTech's Philbin

At a time when so many great career opportunities are completely invisible, it is incumbent upon companies, including those in the advertising industry, to connect with young people, their parents and their teachers to help them understand the necessary skills, experience and attitudes required. This is the advice Maggie Philbin, former BBC presenter and CEO of TeenTech, delivered directly to the advertising industry and IPA President Tom Knox at the annual IPA Members’ Lunch today (13 April 2016).

Culture Minister Ed Vaizey and Facebook’s Nicola Mendelsohn champion Creative Pioneers apprenticeship programme

14 Mar 2016    Culture Minister Ed Vaizey and Facebook’s Nicola Mendelsohn champion Creative Pioneers apprenticeship programme

Ed Vaizey, Minister for Culture and the Digital Economy and Nicola Mendelsohn VP EMEA of Facebook will join forces with the creative industries today (14 March) to celebrate the fifth anniversary of the award-winning Creative Pioneers apprenticeship scheme. The lunchtime celebrations, being held at the IPA, mark the first day of National Apprenticeship Week and will also launch the 2016 programme.

Autumn training programme announced

16 Sep 2015    Autumn training programme announced

Every 6 – 8 weeks the IPA hosts an event called the Training Forum to focus member agencies on the training opportunities for their staff. The forum, for senior Agency staff and learning managers, is a chance to discuss the upcoming programme and engage each other in best practice around training and development. It also helps to remind members of their commitment to 5% of staff completing Leg Regs and the Commercial Certificate each year.

Scottish ad industry needs single Government body to take ownership to assist growth asserts ad chief

10 Sep 2015    Scottish ad industry needs single Government body to take ownership to assist growth asserts ad chief

Brian Coane, Chairman of advertising agency trade association the IPA for Scotland, has stated if the Scottish advertising industry is to be more effectively promoted at home and abroad it will require a single Government body in Scotland to take the lead. It is needed, he argues, to coordinate public sector support and communicate key messages at a political level. His comments form part of the advertising industry’s response to the Scottish Affairs Committee inquiry into the Creative Industries in Scotland.

Boris Johnson awards £400k grant for digital, tech and media apprentices

10 Mar 2015    Boris Johnson awards £400k grant for digital, tech and media apprentices

The newly formed Tech and Digital Skills Consortium (TDSC) has been awarded a £400,000 grant from the Mayor of London, Boris Johnson, to create at least 800 apprenticeships within the digital, technical and media sectors in London over the next 15 months. The news was announced by Munira Mirza, Deputy Mayor for Education and Culture at the launch event of the 2015 IPA/Metro Creative Pioneers programme, held in partnership with UK Music this evening (10 March 2015).

IPA voices concern on Labour’s public health strategy

16 Jan 2015    IPA voices concern on Labour’s public health strategy

The IPA has today issued a response to Labour’s new public health strategy, published yesterday (15 January), that covers a range of topics, including alcohol, tobacco, food and exercise, and contains some sensible proposals on public health, not least that people should exercise more. Not much of the paper is devoted to advertising, but the paragraphs that are will cause the industry some concern about Labour’s intended approach.

IPA responds to ISBA/ARC Survey

12 Nov 2014    IPA responds to ISBA/ARC Survey

The IPA has today welcomed the positive observations about the importance of long-termism in the ARC Creative Survey. It does, however, question whether the survey is representative in terms of advertiser response since it understands that out of 954 people questioned only 93 responded. The survey also comes at the end of a year where clients and agencies have come together under the IPA ADAPT agenda to discuss agility, performance and talent and agreed a Joint Industry Performance Charter.

IPA explores true Value of Media

26 Sep 2014    IPA explores true Value of Media

84% of companies are seeing a rise in connected consumers, yet only 29% have a strategy to target them. 40% of customers will prefer contact via social over the next three years and only 6% will prefer contact by post. These are just some of the insightful findings from an IPA-commissioned Economist Intelligence Unit survey to discover how companies are adjusting their strategies to target and sell to connected customers, published today (26th October).

Nationwide tour to celebrate Creative Britain puts spotlight on Manchester

02 Sep 2014    Nationwide tour to celebrate Creative Britain puts spotlight on Manchester

The IPA, in partnership with Creative Skillset, is embarking on the third stage of its nationwide tour to champion, celebrate and grow the reputation of the UK’s creative industries which contribute £71.4billion GVA to the UK economy and employ 1.68 million workers. Following the successes of the first event in Bristol and the second event in Birmingham, the tour will continue in Manchester tomorrow, Wednesday 3rd September.

IPA’s Bainsfair and Gwilliam secure coveted places on Drum shortlists

22 Aug 2014    IPA’s Bainsfair and Gwilliam secure coveted places on Drum shortlists

The IPA’s Director General Paul Bainsfair has made it into The Drum's Adverati - a list celebrating the 100 most influential people in the UK advertising industry. In addition, the IPA’s Consultant Head of Digital and Emerging Technologies Nigel Gwilliam has been shortlisted in The Drum Digerati 2014, which recognises the top individuals in the UK digital industry. Voting to secure their final position within these lists is still open.

IPA and Creative Skillset nationwide tour to celebrate Creative Britain moves on to Birmingham

21 Jul 2014    IPA and Creative Skillset nationwide tour to celebrate Creative Britain moves on to Birmingham

The IPA, in partnership with Creative Skillset, is embarking on the second stage of its nationwide tour to champion, celebrate and grow the reputation of the UK’s creative industries which contribute £71.4billion GVA to the UK economy and employ 1.68 million workers. Following the success of the first event in Bristol, the tour will continue on to Birmingham on Wednesday 23rd July.

Mark Lund to chair new IPA Business Leadership Programme

17 Jul 2014    Mark Lund to chair new IPA Business Leadership Programme

The IPA has signed up former Head of the COI and Managing Partner of Now, and soon to be Chief Executive of McCann UK Group, Mark Lund, to chair its bespoke and newly redesigned IPA Business Leadership programme for 16 aspiring agency CEOs. The course has been developed to fill the void left in the portfolio by the demise of IPA7, which ran for 20 years, but at a cost of £7,000 and a total of 10 days out of the office for senior leaders had become impractical and unaffordable.

Home Secretary Theresa May visits Police Intellectual Property Crime Unit

15 Jul 2014    Home Secretary Theresa May visits Police Intellectual Property Crime Unit

The Home Secretary this week visited the City of London Police to find out more about the Police Intellectual Property Crime Unit (PIPCU). Part of the unit’s work is the ground-breaking Operation Creative, of which the IPA is a key partner, which has been designed to disrupt and prevent revenue to websites from providing unauthorised access to copyrighted content, in partnership with the creative and advertising industries.

70 campaigns entered into 2014 IPA Effectiveness Awards

10 Jul 2014    70 campaigns entered into 2014 IPA Effectiveness Awards

Seventy entries have been received for the 2014 IPA Effectiveness Awards, from brands including ITV, KitKat, Virgin Trains, BT, McDonald’s and O2, among others. The Awards are widely considered to be the most rigorous effectiveness competition in the world with entrants having to prove beyond reasonable doubt that their marketing communications campaign paid back. The Awards also provide the richest communications database in the world.

2014 IPA Effectiveness Awards pre-registration deadline approaching

08 Jan 2014    2014 IPA Effectiveness Awards pre-registration deadline approaching

The 2014 IPA Effectiveness Awards is open for entry, with the pre-registration deadline of 31st January 2014 fast approaching. This year's awards see new prizes to reflect both its widening international reach and smaller budgets now it has reverted to a biennial timetable by absorbing the odd-year Limited competition. Between now and its April 2014 closing date entrants will also be able to take advantage of a series of free workshops and an IPA-subsidised Awards Advisory Service, if they pre-register by the end of January 2014.

2012 - 2013 Fantasy Football results

22 May 2013    2012 - 2013 Fantasy Football results

The Premier League 2012-2013 season drew to a close last weekend and saw the football world lose some great names to retirement; Sir Alex Ferguson, David Beckham, Michael Owen, Paul Scholes, Jamie Carragher and Aston Villa captain Stiliyan Petrov after he was diagnosed with acute leukaemia. With a total of 36 goals on the last day of the season, (10 in one game), how was your team affected? The results for the IPA Fantasy Football League are in…

Training and digital central to agenda of new IPA Chairman for Scotland

08 May 2013    Training and digital central to agenda of new IPA Chairman for Scotland

Claire Wood, Planning Director at Newhaven Agency, delivered her inaugural address as IPA Chairman for Scotland today (7th May, 2013) at the Members’ reception, Surgeons’ Hall, Edinburgh. Wood, Scotland’s first female chairman, pledged to put training and digital technology at the heart of her agenda. She believes it is vital to increase training in order to attract and retain talent in Scotland. She also feels that Scottish agencies need to embrace and understand digital technology to make them more competitive.

Ask Liz: will my manager halt my career?

08 Jun 2011    Ask Liz: will my manager halt my career?

Dear Liz, there has recently been an opening in my agency that I want to apply for. I am worried that this will annoy my manager and afraid that it will put a strain on our relationship, especially if I am not successful in getting the job and have to continue to work together with him. I am not sure how supportive my manager would be and I do not want to leave my agency but am simply interested in this new role so I want to give it a go. Will I be shooting myself in the foot if I apply?

IPA welcomes AA report that confirms myth of toxic childhood

26 Jan 2009    IPA welcomes AA report that confirms myth of toxic childhood

The IPA has welcomed the findings of the Advertising Association Report 'Children’s wellbeing in a commercial world', published today (26th January), which finds no evidence of a decline in children’s overall wellbeing, nor that the net impact of the commercial world on wellbeing has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.

IPA publishes 2008 Agency Census

22 Jan 2009    IPA publishes 2008 Agency Census

The IPA today (22nd January) published its 2008 Agency Census, the definitive annual survey of employment trends in media, advertising and marketing communications agencies which shows that there were 20,131 people working in 272 member agencies as at 1st September 2008. This compares to 19,077 people in 261 member agencies as at 1st September 2007, a rise of 1,054 people and the highest total figure recorded since the survey was established in 1960.

The future of advertising – ad industry should prepare for a consumer-led world or face decline

15 Jan 2009    The future of advertising – ad industry should prepare for a consumer-led world or face decline

There’s a revolution in the air that’s transforming society. It’s social networking and it’s empowering the consumer; but the majority of agencies aren’t getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.

Q4 2008 Bellwether shows record fall for marketing budgets

12 Jan 2009    Q4 2008 Bellwether shows record fall for marketing budgets

The IPA’s latest Bellwether survey published this week (12th January 2009) has found that in Q4 annual marketing budgets amongst those companies surveyed were revised down to the greatest extent ever recorded in the survey’s nine-year history. The cut was the fifth successive quarterly reduction in spend, and 2009 is set to see further cuts, with companies setting their initial budgets for the year ahead below 2008 levels of spend, again for the first time in the survey’s history

BBH’s campaign for Johnnie Walker awarded Grand Prix at IPA Effectiveness Awards

03 Nov 2008    BBH’s campaign for Johnnie Walker awarded Grand Prix at IPA Effectiveness Awards

From ailing whisky producer to global icon: Bartle Bogle Hegarty’s campaign for Johnnie Walker was awarded the Grand Prix, the highest accolade, at the 2008 IPA Effectiveness Awards for their global campaign, at a black-tie gala ceremony held last night at The Hurlingham Club, London. It was also awarded a ‘Gold’ and a special prize of ‘Best International Multi-Market’ for transforming Johnnie Walker and producing a total sales growth of 48 per cent and incremental sales of US$2.21 billion.

UK economic success depends on ‘Creative Britain’

18 Sep 2008    UK economic success depends on ‘Creative Britain’

At the 'Creative Britain in Golden Square' celebration held this week, Culture Secretary Andy Burnham, advertising guru Lord Saatchi, Chairman of the London Design Festival Sir John Sorrell, and IPA President Moray MacLennan, all united to speak of the growing importance of the creative industries and to highlight the Government‘s ‘Creative Economy programme'; an initiative launched in February by the DCMS to put the creative industries at the heart of the economy.

Culture Secretary Andy Burnham, Lord Saatchi and Sir John Sorrell to speak at ‘Creative Britain’ day

15 Sep 2008    Culture Secretary Andy Burnham, Lord Saatchi and Sir John Sorrell to speak at ‘Creative Britain’ day

A ‘Creative Britain in Golden Square’ celebration takes place tomorrow (16th September 2008). The event is being held to celebrate the creative industries and to highlight the Government's ‘Creative Economy programme’; an initiative launched in February by the DCMS to put the creative industries at the heart of the economy. The IPA has teamed up with several creative businesses from around Golden Square, (Soho, W1) to organise the event, which is part of the London Design Festival.

Marketing growth accelerates in Q2 as strong budget setting continues

16 Jul 2007    Marketing growth accelerates in Q2 as strong budget setting continues

The Q2 2007 Bellwether Report, the quarterly survey of marketing spend, published today (16th July 2007), reveals that business confidence is growing, with budgets being revised up for the second successive quarter to the greatest extent since 2004. Such acceleration in Q2, suggests growth of marketing spend this year may be even higher than first budgeted for at the start of this year. Media budgets in particular have seen the strongest increases for over seven years, with one-in-five companies reporting upward revisions, signalling that media adspend will continue to see strong expansion for the second half of 2007.

Paling Walters and Woolley Pau triumph at 2007 Best of Health Awards

04 Jul 2007    Paling Walters and Woolley Pau triumph at 2007 Best of Health Awards

Two ‘Best of Shows’ were awarded to Paling Walters and Woolley Pau last night (4th July) at the IPA 2007 Best of Health Awards and Summer Party at The Conservatory, Royal Hospital, Chelsea. The Best of Health Awards showcase and reward the best in creativity in healthcare advertising from all mediums including: press, poster, radio, TV, new and mixed media. From the 250 entries in this year’s competition, there were 3 gold, 39 silvers and 95 bronzes awarded as well as the two ‘Best of Show’ awards and special prizes for best use of art direction, photography, copywriting and illustration.

IPA welcomes report on economic vitality of Britain's creative industries

28 Jun 2007    IPA welcomes report on economic vitality of Britain's creative industries

The IPA has welcomed the Work Foundation Report commissioned by the Department for Culture, Media and Sport (DCMS), ‘Staying ahead: the economic performance of the UK’s creative industries’. This central contribution to the forthcoming Government White Paper outlines how the value to the economy of Britain’s creative industries, including advertising, is now broadly comparable to that of the financial services sector.

Woodford announces new era of qualifications for agency practitioners in his inaugural address

15 Apr 2003    Woodford announces new era of qualifications for agency practitioners in his inaugural address

In his inaugural address at the London Savoy today (15th April 2003), WCRS Chief Executive Stephen Woodford said the focus of his two year term as President of the IPA will be to build business confidence and to establish a firmer foundation for the advertising business as a profession through the introduction of an examination standard for agency practitioners entering the business.

3Q 2001 Bellwether report

16 Oct 2001    3Q 2001 Bellwether report

Advertisers expect the current downturn to be brief, with the number of companies marking up next year's budgets in real terms outnumbering those trimming budgets by nearly two to one. The Q3 2001 Bellwether Report, the quarterly survey of marketing expenditure which tracks advertiser spending intentions, reveals that 42% of those companies which set new budgets for 2002 in Q3 (approximately one quarter of the panel) set them higher, in real terms, than current revised budgets, while just 23% reported a lowering of budgets.