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Are brands a form of corporate bullsh*t?

Are brands a form of corporate consumer exploitation, or is it possible to explain them as a desirable feature of our economic system?

21/09/2017

This is the burning question Evan Davis, the esteemed economist, journalist, and presenter, will be posing at the British Brands Group’s IPA Eff Week Satellite event on 12 October 2017.

We live in a time of general distrust of business and its motives. In this talk, Evan Davis, will draw upon his background as an economist and the work on his recent book Post Truth, to ask whether the attention lavished upon brands in modern industrialised economies should be seen as justifying cynicism about companies and their marketing. Running through several different explanations of the brand phenomenon, Evan will ask whether the brand can be viewed as a form of honest communication, or whether the advertising of brands is mere nonsense, designed to appeal to the gullible.

The event will take place from 18:00-20:30, Thursday 12 October 2017 at the Cavendish Conference Centre, 22 Duchess Mews, London, W1G 9DT. Purchase tickets here. (Satellite events October 12)

This is one of many events taking place during Eff Week – a week-long festival championing effective marketing that will bring together marketers, C-Suite executives, agencies, media organisations and industry bodies. The one-day flagship conference is the culmination of twelve months of original R&D and consultation and is an essential event for anyone with a stake in marketing. Shop Direct’s Group Marketing Director Kenyatte Nelson, Martin Deboo, Equity Analyst at Jefferies and Public Health England’s Marketing Director, Sheila Mitchell are just some of the confirmed speakers debating how to improve the effectiveness of brands in the digital era.

The conference is supported by satellite events run by EffWeek partners, who in addition to the British Brands Group, include: the IPA – with Peter Field and Les Binet, the AAI, YouTube, Grey, MEC, iris, 23red, Everything Different. Friday’s satellite event will be presented by the IPA in partnership with MRS, TMS, IAB, BCMA, PRCA/AMEC, ISBA, DMA, IAB and ESA who will investigate the key issues to building a marketing effectiveness culture through the lens of market research; social media; content; direct; sponsorship; PR; and mobile.

To find out more and to book tickets, visit www.effworks.co.uk

Last updated 21/09/2017


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