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ASA & CAP publish half-yearly statement

The statement summarises the ASA’s performance from Jan – July this year and reminds readers of its new five-year strategy and the consultation on its new prioritisation principles.

07/11/2014

Highlights of its progress to date include: conducting reviews on gambling and payday loan ads; an independent, ongoing literature review on advertising of food to children online; and increasing their training and advice by 36%.

Future plans include: launching new e-learning modules on misleading advertising; improving its online advice; and identifying areas of particular consumer detriment. 

The statement also produces some interesting stats: online remit extension cases made up 35% of the ASA’s caseload; cases involving misleading advertising made up 70% of the ASA’s caseload; and 55% of cases were upheld.

View the statement here.

Last updated 07/11/2014


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