ASA & CAP publish half-yearly statement
Highlights of its progress to date include: conducting reviews on gambling and payday loan ads; an independent, ongoing literature review on advertising of food to children online; and increasing their training and advice by 36%.
Future plans include: launching new e-learning modules on misleading advertising; improving its online advice; and identifying areas of particular consumer detriment.
The statement also produces some interesting stats: online remit extension cases made up 35% of the ASA’s caseload; cases involving misleading advertising made up 70% of the ASA’s caseload; and 55% of cases were upheld.
View the statement here.
Last updated 07/11/2014