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Boost brand effectiveness – join industry greats for cutting-edge insights and new research at Eff Week 2017

Shop Direct’s Group Marketing Director Kenyatte Nelson, Martin Deboo, Equity Analyst at Jefferies and Public Health England’s Marketing Director, Sheila Mitchell are just some of the speakers confirmed for the cross-industry EffWeek 2017 Conference, Marketing Effectiveness in the Digital Era, on 10 October 2017.


They will be joined by over 40 other speakers and panellists, including IPA President and CEO of CHI & Partners, Sarah Golding, to debate how to improve the effectiveness of brands in the digital era from a 360-degree range of perspectives, including: the CEO’s, the City’s, agencies’ and marketers’, and the military’s. They will also be looking at how culture, investment, online, AI, AR and VR are impacting effectiveness.

EffWeek 2017 marks the culmination of twelve months of research and development, from which attendees will also debate how to create a marketing effectiveness culture – with a new report from CIMA; how to combat short-termism - with new data from Peter Field; and how to measure the unmeasurable – with a new green paper on measurement strategy.

In addition to the main conference on Tuesday 10th October, there will be range of satellite events throughout the week. These include the IPA’s session on Wednesday morning (11 October) where we will be taking a deep dive into some of the core issues of Marketing Effectiveness in the Digital Era; presenting new research findings and a unique US perspective.Speakers include Les Binet, Head of Effectiveness, adam&eveDDB and Peter Field, Peter Field Consulting who will be looking at the balancing of the long-term and the short term in the digital era - including how to optimise according to your size, sector, or specialism of your brand.We will also be hearing from Marsha Lindsay of Brandworks University on Mitigating the Content Crisis', and Orlando Wood from System1 Group on memorable and fluent devices and whether they can they create growth for the long-term in the digital era.

See the full schedule for the Eff Week Conference and satellite events, and buy tickets here.

Last updated 07/09/2017

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