BrandRepublic.tv puts consumer media habits and TouchPoints2 under the spotlight
The IPA's ground-breaking cross-media TouchPoints2 project shines the spotlight on what media consumers are actually using day by day and, even, hour-by-hour. But, what does this survey really tell us about the changing advertising and marketing sector? Jim Marshall, Chairman Starcom UK and IPA Research Director Lynne Robinson, tell us why advertisers and agencies should sit up and take notice. Watch and join in the debate.
Last updated 01/08/2008