Commonwealth Games Regulations
Reminiscent of the Olympics restrictions and to ensure that the Scottish Government complies with its host city contract with the Commonwealth Games Federation, the regulations are intended to prohibit ambush marketing, eliminate unauthorised street trading and control advertising space during the period of the Games.
The consultation focuses on the scope of advertising activity and trading which the Scottish Government proposes to regulate, the areas within which the regulations will apply and the time periods during which the regulations will be in force.
The Scottish Government says that it “understands the importance of enacting laws that are reasonable and proportionate”. This sentiment is echoed by the Advertising Association’s response to the consultation, prepared in collaboration with the IPA.
Last updated 12/08/2013