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Creative Pioneers Challenge to give access to apprentices year-round

From January 2015 advertising, creative and digital businesses will be able to hire apprentices via the IPA’s Creative Pioneers Challenge as they require, rather than having to wait for the scheme’s official recruitment period each year.


In addition to this significant change to the recruitment process, the Creative Pioneers Challenge will aim to place the successful candidates in their 12-15-month apprenticeships six weeks after their applications are received, again speeding up the process. The scheme aims to place over 150 apprentices in over 75 employers nationwide in 2015.

To inform agencies about the Challenge and to these new changes, the CPC team have been running a series of events across the UK. The first event this year will be in Newcastle on the 10th of February followed by an event in Bristol on the 12th of March which coincides with National Apprenticeship week. In 2014 events were held in Birmingham, Manchester and London, where they partnered with The Skills Funding Agency who invests in UK apprenticeships. 

The Creative Pioneers Challenge (CPC), which offers the opportunity for creative apprenticeships, is open to enthusiastic school or college leavers, aged 16-23, with native digital and social media skills and qualifications no higher than A Levels or equivalent. The successful candidates gain valuable on-the-job experience and an industry recognised qualification at the end of the 12-15 months, while the businesses gain access to the brightest, freshest thinking from the next generation of digital natives. Since the launch of CPC in 2012 over 200 Creative Pioneers have now been helped by the scheme with many going on to full time employment.

Says Janet Hull OBE, Founder and Executive Director Creative Pioneers Challenge and Director of Marketing and Reputation Management, IPA and who has recently become a member of the Apprenticeships Ambassador Network: “The Creative Pioneers badge is now gaining real traction in the market, and given the pace of growth and change, it makes perfect sense to respond to market demand and encourage repeat business.”

Further details about the new application process will be available on the new Creative Pioneers website which will be launching in early 2015.

Last updated 12/01/2015

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