Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Culture Minister Ed Vaizey and Facebook’s Nicola Mendelsohn champion Creative Pioneers apprenticeship programme

Ed Vaizey, Minister for Culture and the Digital Economy and Nicola Mendelsohn VP EMEA of Facebook will join forces with the creative industries today (14 March) to celebrate the fifth anniversary of the award-winning Creative Pioneers apprenticeship scheme. The lunchtime celebrations, being held at the IPA, mark the first day of National Apprenticeship Week and will also launch the 2016 programme.


The Creative Pioneers programme is the go-to place for apprentices in the advertising, creative and digital media sector. Since its inception five years ago, almost 500 young people have had the chance to become Creative Pioneers and over 200 different employers have joined the programme. It was launched by Nicola Mendelsohn in her capacity as then IPA President.

Further Creative Pioneers highlights:

  • 80% of the apprenticeships offered have converted into full time jobs.
  • The scheme has succeeded in increasing diversity in the industry. 25% of successful candidates overall, to date, are from a BAME background, and 35% in London.
  • The scheme started in London before being rolled out in Bristol in Year 1, Birmingham in Year 2, Manchester in Year 3, and Newcastle in Year 4.
  • Agencies committed to take apprentices in 2016 include: GroupM, Maxus, Mindshare, MEC and Starcom.

Says Culture Minister Ed Vaizey: “I’m delighted to see the tremendous success of the Creative Pioneers programme - a tried and trusted brand which has become the go-to place for creative businesses to discover fresh new talent. The UK's creative industries are now worth more than £84 billion to our economy, so it’s great to see Creative Pioneers focusing on the future talent that will help this sector continue to thrive. Their work in creating opportunities for young people across all parts of our society will help make sure the sector reflects the brilliant diversity of the country we live in.”

Says Nicola Mendelsohn, VP EMEA, Facebook: “Since 2014, in my capacity as co-chair of the Creative Industries Council, I’ve been continuing to push the training and skills agenda. Only last month I was in a meeting with BIS Minister Sajid Javid and Dinah Caine, Creative Skillset, and others, championing apprenticeships across the whole of the creative industries. The more we can work together the better and the faster we will grow. I’m convinced of it. And the more opportunities we’ll be able to offer to young people.

Also represented today will be SFA, UK Music, the BBC, the London Theatre Consortium, the British Fashion Council, Ukie and campaigning organisations Creative Cultural Skills, as well as previous Creative Pioneers and young people interested in apprenticeships courtesy of Intern First.

Says Jo Dipple, CEO, UK Music: “Apprenticeships are vital to give young people paid, entry-level positions in the music industry accompanied by training – earning while they learn. Choosing from the most diverse pool of candidates will ensure a future that accurately reflects the zeitgeist. UK Music is dedicated to supporting young people into jobs and apprenticeships and will champion all routes that lead to our healthy future.”

To find out more about Creative Pioneers, as an employer or as a candidate, visit  

Last updated 14/03/2016

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.