Culture Secretary Andy Burnham, Lord Saatchi and Sir John Sorrell to speak at ‘Creative Britain’ day
A ‘Creative Britain in Golden Square’ celebration takes place tomorrow (16th September 2008). The event is being held to celebrate the creative industries and to highlight the Government's ‘Creative Economy programme’; an initiative launched in February by the DCMS to put the creative industries at the heart of the economy. The IPA has teamed up with several creative businesses from around Golden Square, (Soho, W1) to organise the event, which is part of the London Design Festival.
Culture Secretary Andy Burnham, advertising guru Lord Saatchi, and Chairman of the London Design Festival Sir John Sorrell, will all be speaking at a business reception tomorrow from 12.30-2pm. Over 150 UK business leaders will be attending, along with over 200 children from secondary schools across London.
Golden Square is highly representative of the key creative industries, with businesses from at least eight different sectors (advertising, art, architecture, TV & radio, publishing, film & video, music, and design) residing there. The IPA has conducted a survey (enclosed) on these companies around the Square, to give the inside story on today’s creative industries, and written to accompany this celebration.
In Andy Burnham’s address he is expected to reinforce his commitment to diversity and skills training, and will announce the launch of ‘Diagonal Thinking’; a new recruitment tool from the IPA that will identify people with the thinking abilities required to succeed in a career in advertising, regardless of their social, ethnic or educational background. It is designed to widen the pool of applicants, and ties in with the Government’s agenda of creating a more ethnically diverse workforce necessary to compete in a competitive and globalising marketplace.
Says Moray MacLennan, IPA President, Chairman Europe, M&C Saatchi, “Our creative industries have been growing at twice the rate of the economy and are projected to outstrip financial services to become the second largest sector contribu-tor to the UK economy. Quite simply, Britain's future economic success depends on the continuing success of Creative Britain.”
Says Andy Burnham, Culture Secretary, “Creative Britain is opening up Britain's creative industries to young people from all walks of life. I'm delighted to see the world-leading creative businesses around Golden Square investing in young talent to ensure Britain continues to lead the world in advertising, music, film, computer animation and the other creative industries. It's vital that we make sure every young person has the chance to discover skills, the ambition to pursue their passions and the opportunities to convert their talent and enthusiasm into a successful and rewarding career. The new ‘Diagonal Thinking’ tool will help spot those who have what it takes to succeed in advertising. And with hundreds of new apprenticeships already helping to nurture raw talent and turn dreams into reality, I'm optimistic that our success in creative industries is set to grow.”
Says Lord Saatchi, “The real importance of creativity does not lie in economics. It is important because creativity is a force for good in people's lives. It is the hope for the future.”
Says Sir John Sorrell CBE, Chairman, London Design Festival, “Britain is one of the most creative nations in the world. If there was an Olympics for creativity we would be seriously in the running for the top of the medals table - winning medals across all the disciplines, with gold medals in many of them.” Diagonal Thinking is a unique online self-assessment tool. It was designed and developed by digital agency V-On, in conjunction with management consultancy AgencyPeople who developed the self-assessment questions.
Last updated 20/10/2008