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Driving profit and purpose through Conscious Capitalism

IPA President Tom Knox, alongside leading figures from media and the world of business, is to drive home the benefits of Conscious Capitalism -that companies can do good and make money, to the advertising industry at a special event on 11th May 2016.

01/04/2016

Read why it has become so important to him and why it should matter to our industry here.

The event will act as a springboard for a wider discussion and stimulating series of content which aims to:

  • Provide evidence that doing good is good for business, for both clients and agencies
  • Inspire an understanding that Conscious Capitalism provides a creative opportunity that can scale to large accounts and challenges.
  • Create, debate and rebut negative perceptions of advertising
  • Inspire talent
  • Provide a toolkit for agencies to move forward with this agenda

Says IPA President Tom Knox: “Advertising has been instrumental in creating our modern world - fostering democracy, promoting choice and freedom. It is an inextricable part of our world and our current form of capitalism. Our world is changing - a new form of capitalism is emerging. Our industry can be as vital and essential to this new form of capitalism as it has been for the current form. This moment will be about diving into this new form of capitalism and understanding how we as an industry can harness these trends to lead our clients, have a greater impact, do good and ultimately be Here for Good.”

Says IPA Director General, Paul Bainsfair: “As the evidence suggests – and the stellar line-up of speakers on the day will no doubt attest – campaigns that adopt a purpose-led approach can help drive positive impacts as well as brand preference and sales. We are operating in a new world where advertising can play a vital role in bridging the gap between societal and corporate values.”

Confirmed speakers include: Freya Williams, author of Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses and CEO of Futerra USA. Peter Oborne, Spectator Columnist and David Abraham, CEO of Channel 4.

Further information and to book tickets.

Last updated 01/04/2016


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