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Effectiveness Luminary Tim Broadbent Passes Away

Members and staff of the IPA were saddened to learn yesterday that Tim Broadbent, the global effectiveness director of Ogilvy & Mather, has passed away.


On hearing the news adam&eveDDB's head of effectiveness Les Binet said, “Tim was a brilliant and incisive thinker, who quickly saw through to the root of whatever problem he was working on. But more importantly, he was just a really lovely bloke. Charming and witty, with a wicked sense of humour, he was extraordinarily good company. He will be sorely missed.”

Tim is the only person to have won two Grand Prix at the IPA Effectiveness Awards. He had a huge influence on creating a culture of effectiveness in the UK, at O&M and in Asia, where he acted as a regional champion for our organisation.

Tim was a strong supporter, serving as a convenor of judges in 2000 and chairman of the then Value of Advertising Group (Value of Creativity Group). He also edited Advertising Works 11 and was honoured with a Fellowship for his services to the IPA.

He started his career as a client market researcher at Beecham and he moved to account planning at BMP two years later. While there he helped develop the award-winning John Smith’s dancing dog campaign. He then left for WCRS where he brought his intellect to bear on another seminal campaign for BMW.

Tim was a planning director at Y&R London and Cordiant EMEA before joining Ogilvy & Mather Asia Pacific in 2006, moving to Beijing. After six years, he relocated to Singapore.

Miles Young, Worldwide Chairman and CEO of Ogilvy said “He was huge supporter of the IPA and the cause of effectiveness, as well as a gentleman with an enormous brain, to adapt David Ogilvy's phrase. We will miss him greatly.”

Details of a memorial service are yet to be announced.

More information and industry reaction can be found in Campaign’s article

Last updated 09/07/2015

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