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From content to diversification

In today’s Marketing, IPA President Ian Priest discusses how agencies can expand their products and services for better commercial creativity.


“If there is one word that summed up last year it was 'content'. The Diversification strand is intended to act as a catalyst for discussion with clients and agencies about how we can work better together to integrate fully these new format and platform opportunities, and optimise their creative potential, and make them commercially viable,” writes Priest.

Read more here.

Hot on the heels of the success of the Alliances Adaptathon, the Diversification event is designed to inspire marketing and agency management, strategy and creative teams to explore the way forward for branded content and innovation strategy. The event will begin with an evening debate on Monday 3rd February, followed by Adapt labs on Tuesday 4th and Wednesday 5th February.

To find out more about the Diversification Adaptathon, and to buy tickets, click here.

Last updated 30/01/2014

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