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Gareth Malone helps Ogilvy & Mather London hit the right note to scoop the top prize at IPA Best of Health Awards

Ogilvy & Mather London took home the Best of Show special prize for outstanding healthcare advertising for ‘Breathless Choir’ for Philips, at the IPA Best of Health Show 2016.

30/11/2016

The awards ceremony, which celebrates the best creative work in healthcare advertising, was held tonight (29 November) at Bloomsbury Ballroom.

To demonstrate that Philips is an organisation dedicated to improving people’s lives, Ogilvy & Mather London recruited world-renowned choirmaster Gareth Malone to inspire eighteen people with breathing conditions to sing again, aided by the Philips SimplyGo Mini Oxygen Concentrator. Malone created a custom arrangement of The Police’s ‘Every Breath You Take’ and coached the singers through their difficulties to perform at the Apollo Theatre in New York City.

Ogilvy & Mather turned this into an online campaign reaching millions, with the aim of promoting Philips’ respiratory device, SimplyGo Mini. They followed this up with further content emphasising innovation and healthcare expertise to healthcare professionals, medical decision makers and the public.

In total, 10 entries won gold, 22 won silver and 42 achieved bronze. Also awarded was the inaugural Special Award for Innovation in Healthcare to Serviceplan Korea for DOT. ‘The First Braille Smartwatch’, and the Pip Award for Young Talent to Sudler London.

Says Lee Williams, Convenor of Judges and Executive Creative Director at Sudler & Hennessey London, “Judging the Best of Health Show provides a fascinating insight into the breadth and depth of creativity in healthcare – a category often derided for its lack of creativity!  All those picking up awards should be proud to be leading the way in this field – particularly those collecting Gold and Special awards. Particular praise must of course go to the Best of Show ‘Breathless Choir’ – a campaign which truly demonstrates the enormous impact of a great idea. We must remember this work was done for the not-so-glamorous healthcare devices category and it spans – and appeals to -  patients AND HCPs.”

Says Elspeth Lynn, Chairman of Judges and Group Creative Director at FCB Inferno, “The winning line-up provides a collection of the finest creative healthcare communications that really impressed this year’s judges. Ogilvy and Mather London’s inspiring campaign for Philips beat out some other stellar entries on the short list and is a worthy winner of Best of Show. Congratulations to all!”

Full list of 2016 winners:

Special prizes

Best of Show

Consumer - Film

'Breathless Choir' for SimplyGo Mini, by Ogilvy & Mather London

Pip Award for Young Talent

Winner:

'Share your Voice' for Art Director: Amber Osborne, Senior Medical Copywriter: Catherine Mohan, by Sudler London

Highly commended:

'Helping heads stand against blood cancer' for Art Director: Stephanie Rohr, Planner: Alex Muller, by CDM London

'The White Cell' for Medical Copywriter: Kristina Marshall, Designer: Maria David, Senior Account Mananger: Luke Cripps, by Frontera London

Special Award for Innovation in Healthcare

'DOT. The first Braille Smartwatch.' for DOT. The first Braille Smartwatch, by Serviceplan Korea, Serviceplan Innovation

Gold Awards

Consumer - Digital & Interactive

'Reword' for Reword, by Leo Burnett Melbourne

 

Consumer - Film

'Breathless Choir' for SimplyGo Mini, by Ogilvy & Mather London

 

Consumer - Film

'Premonition' for Cruz Roja Argentina, by Dhélet Y&R Latam

 

Consumer - Film Campaign

'Ways In Campaign' for UnitedHealthcare, by Leo Burnett, Periscope

 

Consumer - Out of Home & Experiential

'Hero Gene' for National Bone Marrow Database, by Area 23, An FCB Health Network Company

 

Consumer - Print Campaign

'Melanoma Monsters' for Melanoma Awareness, by Area 23, An FCB Health Network Company

 

Consumer - Social Media

'Wear Yellow For Seth' for The Bubble Foundation UK, by Digitas Health LifeBrands

 

Craft - Excellence in Copywriting

'Daniel - Slam Poetry' for Xolair, by Publicis Life Brands Resolute

 

Craft - Excellence in Illustration & Animation

'Eyeball Slave-Artist' for Xalatan, by McCann Health

 

Craft - Excellence in Illustration & Animation

'Melanoma Monsters' for Melanoma Awareness, by Area 23, An FCB Health Network Company

Silver Awards

Business to Business - Direct & Promo

'Email footers' for Wellmark, by Wellmark

 

Business to Business - Film

'Demi's Story. Living with NSCLC' for ALK+ve NSCLC (non small cell lung cancer) Awareness, by Blonde

 

Consumer - Direct & Promo

'Breathless Choir' for SimplyGo Mini, by Ogilvy & Mather London

 

Consumer - Film Campaign

'Breathless Choir Campaign' for SimplyGo Mini, by Ogilvy & Mather London

 

Consumer - International Integrated Campaign 'Save the Box' for Gynaecological cancer awareness, by Saatchi & Saatchi Wellness, Sydney

 

Consumer - International Integrated Campaign 'Ways In Integrated Campaign' for UnitedHealthcare, by Leo Burnett

 

Consumer - Radio

'Dead Air' for Dead Air, by Serviceplan Health & Life / Serviceplan Group

 

Craft - Excellence in Art Direction

'Gaucher' for Gaucher Clinical Trial, by Langland

 

Craft - Excellence in Art Direction

'Toddler Tips Sleep Awareness Campaign' for , by McCann Echo

 

Craft - Excellence in Cinematography

'Demi's Story. Living with NSCLC.' for ALK+ve NSCLC (non small cell lung cancer) Awareness, by Blonde

 

Craft - Excellence in Digital (UI & UX)

'Letter by Letter' for Otsuka, by Langland

 

Craft - Excellence in Illustration & Animation

'Eyeball Slave-Gameboy' for Xalatan, by McCann Health

 

Craft - Excellence in Illustration & Animation

'Eyeball Slave-Student' for Xalatan, by McCann Health

 

Craft - Excellence in Illustration & Animation

'Gaucher' for Gaucher Clinical Trial, by Langland

 

Healthcare Professional - Digital & Interactive

'HCP Interactive Experience' for Spiolto, by Frontera London

 

Healthcare Professional - Digital & Interactive

'Letter by Letter' for Otsuka, by Langland

 

Healthcare Professional - Digital & Interactive

'PEE AGAINST THE LUTS WRONG DIAGNOSIS' for Astellas Pharma Brasil, by Triunfo Sudler Brasil

 

Healthcare Professional - Film Campaign

'Slam Poetry' for Xolair, by Publicis Life Brands Resolute

 

Healthcare Professional - International Integrated Campaign

'A Thousand Words about NTM' for NTM Disease Awareness, by Area 23, An FCB Health Network Company

 

Healthcare Professional - Out of Home & Experiential

'PEE AGAINST THE LUTS WRONG DIAGNOSIS' for Astellas Pharma Brasil, by Triunfo Sudler Brasil

 

Healthcare Professional - Print

'The Toyshop' for Teva Neuroscience, by VCCP Health

 

Healthcare Professional - Print Campaign

'A Thousand Words about NTM' for NTM Disease Awareness, by Area 23, An FCB Health Network Company

 

Bronze Awards

Business to Business - Direct & Promo

'Healthy hamper' for McCann Health, by McCann Health Sydney

 

Business to Business - Direct & Promo

'Straw and balloon' for Respiratory, by McCann Health Sydney

 

Business to Business - Film

'Ministry of Chronic Pain Control' for Palexia, by MJL

 

Business to Business - Out of Home & Experiential

'Data is Delicious - What's your appetite for innovation?' for TBWA\WORLDHEALTH LONDON House Promotion, by TBWA\WORLDHEALTH LONDON        

 

Consumer - Digital & Interactive

'Make a Nappy Happy' for Docusol, by McCann Health

 

Consumer - Digital & Interactive

'Pay With Your Voice' for Omron Automation Pvt. Ltd., by McCann Health India

 

Consumer - Direct & Promo

'Reword' for Reword, by Leo Burnett Melbourne

 

Consumer - Direct & Promo

'Save the Box' for Gynaecological cancer awareness, by Saatchi & Saatchi Wellness, Sydney

 

Consumer - Direct & Promo Campaign

'AMP Shoes' for Diabetes UK, by Langland

 

Consumer - Film

'JJ-Man' for Priligy, by McCann Health

 

Consumer - Film

'Monda's Story' for Jardiance (type 2 diabetes), by Ogilvy Healthworld

 

Consumer - Film

'We Need Everybody' for Organ Donation Scotland, by The Leith Agency

 

Consumer - Film Campaign

'Peter's Story/Steven's Story' for Cosentyx, by Publicis Life Brands Resolute

 

Consumer - Out of Home & Experiential

'The Unseatable' for Apollo Sugar Clinics, by Crayons Advertising

 

Consumer - Out of Home & Experiential Campaign

'AMP Shoes' for Diabetes UK, by Langland

 

Consumer - Out of Home & Experiential Campaign

'Face Value' for AIDS Foundation South Africa, by McCann Worldgroup

 

Consumer - Out of Home & Experiential Campaign

'Save the Box' for Gynaecological cancer awareness, by Saatchi & Saatchi Wellness, Sydney

 

Consumer - Out of Home & Experiential Campaign

'Urinals Campaign' for Online Doctor, by McCann Health

 

Consumer - Print Campaign

'Gaucher' for Gaucher Clinical Trial, by Langland

 

Consumer - Print Campaign

'Toddler Tips Sleep Awareness Campaign' for Monmouth Medical Center, by McCann Echo

 

Consumer - Social Media

'#attemptlife' for McCann Torre Lazur, by McCann Torre Lazur

 

Consumer - Social Media

'Lighter Blue' for Unbranded / Depression, by McCann HumanCare

 

Consumer - UK Integrated Campaign

'Make a Nappy Happy' for Docusol, by McCann Health

 

Craft - Excellence in Art Direction

'Peter's Story' for Cosentyx, by Publicis Life Brands Resolute

 

Craft - Excellence in Cinematography

'Healthcare at Home' for Healthcare at Home, by Langland

 

Craft - Excellence in Cinematography

'Little Dancer' for Cavilon Durable Barrier Cream, by Oliver

 

Craft - Excellence in Illustration & Animation

'Ashes to Ashes' for AIDS Foundation South Africa, by McCann Worldgroup

 

Craft - Excellence in Illustration & Animation

'Behind the Bruise' for Child Abuse Awareness, by Area 23, An FCB Health Network Company

 

Craft - Excellence in Illustration & Animation

'Dust to Dust' for AIDS Foundation South Africa, by McCann Worldgroup

 

Craft - Excellence in Illustration & Animation

'Peter's Story' for Cosentyx, by Publicis Life Brands Resolute

 

Craft - Excellence in Photography

'Denise' for Remicade, by McCann Health Sydney

 

Craft - Excellence in Photography

'Imagine' for Forticreme, by Cherry

 

Craft - Excellence in Photography

'Rhoma' for Remicade, by McCann Health Sydney

 

Healthcare Professional - Digital & Interactive

'In their world' for Xtandi, by VCCP Health

 

Healthcare Professional - Direct & Promo Campaign

'Manual and Egg box mailers' for Ecalta, by Sudler London

 

Healthcare Professional - Film

'Echoes of the past' for Pridopidine, by VCCP Health

 

Healthcare Professional - Film

'Me and Me film' for AstraZeneca, by McCann Health

 

Healthcare Professional - Film

'Our IVF journey' for Fertility, by Saatchi & Saatchi Wellness

 

Healthcare Professional - International Integrated Campaign

'Words' for Remicade, by McCann Health Sydney

 

Healthcare Professional - Out of Home & Experiential

'Boring Stand' for Feraccru, by CDM London

 

Healthcare Professional - Print Campaign

'Healthcare at Home' for Healthcare at Home, by Langland

 

Healthcare Professional - UK Integrated Campaign

'Healthcare at Home' for Healthcare at Home, by Langland

 

Full details about the winners, including the creative work, can be seen at: http://www.bestofhealthshow.com/winners/2016

 

Follow the conversation on Twitter using #BOH16.

Last updated 30/11/2016


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