Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

General Data Protection Regulation - ICO feedback request on profiling and automated decision-making

On 7 March, IPA members were informed of the Information Commissioner’s Office (ICO) consultation on its draft guidance on consent under the General Data Protection Regulation (GDPR) to which the IPA responded.

13/04/2017

View the response here. 

The ICO have now published a request for feedback on the new profiling provisions in the GDPR, and have specifically referred to its use in marketing/advertising.

The deadline for responses is 28 April.

The feedback request is not a consultation: it contains the ICO’s interpretation of the profiling provisions of the GDPR, and a set of 10 questions for organisations to answer to help the ICO better understand how profiling is used.

Whilst the IPA would be happy to respond to the feedback request, we will need assistance from members to answer the questions which are aimed at businesses and how they use profiling. If you would like to contribute, please either do so directly, or email Richard Lindsay, IPA Director of Legal & Public Affairs – richard@ipa.co.uk.

As noted previously, the ICO has general guidance notes on the GDPR which members may find useful. These are available via the Data Protection Reform area of the ICO’s website and include an Overview of the GDPR. The IPA has also produced various notes for members on data protection, including a Beginners Guide to Data Protection and Data Protection for Advertising

Last updated 13/04/2017


Contact the IPA

linkedin instagram youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.