Gill Reid, Board Director at Outdoor MediaCom, and Tim Sapsford, Managing Director at Meridian Outdoor, have been appointed as joint chairs of the IPA Outdoor Group.
The IPA Outdoor Group aim to raise the standard in out of home through better planning, talent and integration.
Says Reid, “I am looking forward to an exciting year for out of home and being a part of promoting all that our medium has to offer.”
Says Sapsford, “These next couple of years will reshape the out of home medium as never before with the imminent launch of POSTAR 2 and both digital and mobile technology continuing to expand the capabilities and relevance of the medium, we can't wait to get started."Gill Reid’s biography:
Gill has spent her career in the out of home industry and has worked on both the media owner and planning/buying side of the business. She has headed up out of home inside MediaCom since 2007 and under her stewardship has ensured that it is fully integrated into the agency’s overall Investment team.Tim Sapsford’s biography:
Tim was promoted to Managing Director of Meridian, ZenithOptimedia's out of home specialist, in 2005. Tim has integrated Meridian within the agency by aligning the team to ZenithOptimedia's ROI proposition through a focus on improving clients’ results through insightful, innovative and inspiring solutions.