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Guidelines for the use of flags, currency and buildings

The IPA legal team is advising its members on a series of common clearance issues, starting with the use of flags, currency and buildings/monuments in ad campaigns.

13/08/2014

When deciding whether to use a flag in an advertisement issues such as whether the flag is protected by intellectual property rights, whether the territories in which you are using the flag have any rules prohibiting such use, and whether your inclusion of the flag could mislead consumers or cause offence, need to be considered. Read more in the full IPA guidance note.

Use of currency that is, or was recently, in circulation is likely to amount to use of a copyright work and may also be subject to statutory controls designed to prevent forgery. Read more in the full IPA guidance note.

If featuring a building or public monument in an advertisement, issues from intellectual property rights to privacy and even trespass need to be considered. Read more in the full IPA guidance note.

Last updated 13/08/2014


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