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Hornby and Robelo to provide pointers on perfect account direction

Hornby and Robelo to provide pointers on perfect account direction - IPA Stage 4 course: 23rd – 26th November

27/10/2009

On the IPA’s Excellent Account Direction course, leading practitioners including: Johnny Hornby, CHI & Partners; Sarah Watson, DDB; Michael Robelo, Saatchi & Saatchi; Neil Hourston, Grey London; Ian J Edwards, Mediaedge:cia and Simon White, Grey London, alongside experienced tutors, will teach delegates how to:

• Develop great strategy and grow its potential

• Turn your ideas into brilliant communications

• Measure your campaigns, understand your client's perspective and make accounts profitable

• Lead and optimise your teams.

Delegates will also have the chance to learn about a client's business and financial pressures from Giuseppe Chiappinelli, Marketing Manager for Allied Bakeries.

Says Amanda Hindle, Account Director at McCann Erickson, 2008 course delegate, "IPA Stage 4 takes you outside your comfort zone and challenges you with worst case scenarios that you will inevitably come across as an account director, which gives you the confidence and tools you need to solve these issues It is an invaluable and inspiring course for all those who want to be great account directors".

The four-day intensive residential course is for anyone leading accounts regardless of age or experience. It will take place between 23rd-26th November in Surrey and places cost £1999.

For more information or to book contact melissa@ipa.co.uk
Last updated 27/10/2009


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