The packed evening reception was hosted by IPA Chairman for Scotland Brian Coane who announced the top 15 ads which demonstrate Scotland’s world-class creative work, as chosen by an industry jury*. It also looked to the future by awarding the winners of the inaugural IPA Scotland Student Advertising Awards, run in association Skills Development Scotland.
View the photos here.
Scotland’s top 15 ads from the past 50 years
The exemplary ads showcase the power of creative ideas to inspire people and capture imaginations – even today. Between them the ads have won an array of global accolades including Arrows, Lions, BAFTAs and D&AD. They are:
- “Cockerel” – KwikFit, by Hall Advertising
- “Escher” - McEwan’s Lager by CDP
- “Bachelor Pad” – ESPC, by Hall Advertising
- “Tennents Galore” – Tennent’s Lager, by Leith
- “Caledonia” – Tennent’s Lager by Leith
- “Use A Rubber” – Lothian Health Board, by 1576
- “Teenage Anti-Smoking” – HEBS, by Leith
- “Foggie Bummer”, “Nae Hope” and others - Radio Scotland, by Faulds
- “Pintlings” – Tennent’s Lager, by Leith
- “Stynx” – HEBS, by The Bridge
- “Ice Cream Van” – s1Jobs, by The Union
- “Snowman” – IRN-BRU, by Leith
- “Fanny” - IRN BRU, by Leith
- “Elaine C. Smith” – Scottish Government, by Leith
- "Umpteen" - Tennent's Lager, by Something Something
Ad Break 1 from MTP on Vimeo.
Ad Break 2 from MTP on Vimeo.
Ad Break 3 from MTP on Vimeo.
Says Brian Coane: “When looking back at Scotland's ads from the past five decades, of which there have been scores of unforgettable, laugh-out-loud and poignant examples, the unwavering theme – the one that has sustained and fuelled our success - is our creativity. Scottish adland has produced – and been home to – some truly world-class work.
“For example, would Dougie McLean’s ‘Caledonia’ have become Scotland’s other national anthem if it hadn’t featured in a Tennent’s advert?
“McEwan’s Lager Escher inspired spot in 1986 was the first time for most of us that an ad had disguised itself as a pop-promo. It took over the whole ad-break before Scotland’s first game in the Mexico 86 World Cup.
And let’s not forget the adverts that have saved lives. I’m willing to bet that the majority of grown women in Scotland can sing the words of the teen anti-smoking advert ‘Why do you keep on running boy’. Advertising so successful that the song was released and got to number 8 in the charts.”
Celebrating the future: IPA Scotland Student Advertising Awards
The celebratory event also looked to the future by awarding the winners of the inaugural IPA Scotland Student Advertising Awards, a scheme that has helped to attract the next generation of talent and extend the IPA in Scotland’s links with academia.
The Awards, run in association with Skills Development Scotland, involved a brief set by the Scottish Government to encourage the population of Scotland to work together to adopt behaviours to reduce their carbon footprint.
In total, two teams from Edinburgh Napier University (Corina Cristea & Julie Geiger and Kendra Bodles & Laura Scott) and one individual from the University of Edinburgh (Mo Sriskulpinyo) took home the four prestigious prizes.
Their winning ideas ranged from creating a campaign which encourages parents to be their children’s green superheroes, to using worms to highlight human food waste, to an app that connects to energy meters to display usage in real-time.
All five win paid placements within leading Scottish advertising agencies and the overall Grand Prix winners – Corina Cristea and Julie Geiger – also share the £1000 prize money.
Says Brian Coane: “As part of my Chairmanship I pledged to spark the imagination and innovation of the advertising industry’s people, and to attract the next generation of talent into the industry, by focusing on what we’re good at – our world-renowned creativity. This new Awards scheme does precisely this. It allows students to have their creative talents recognised, rewarded and developed, it allows us all to harness these fresh ideas to address the real and pressing issue of global warming, and ultimately it showcases the power of advertising as a force for good for Scottish society. Congratulations to these exceptional winners – it’s great to have talented young women joining the industry, especially as it’s an ambition of the IPA to have better gender representation within the industry.”
Full details about the winning entries can be found at: http://www.ipa.co.uk/page/Student-Advertising-Awards-2016. Or on Twitter: @IPAScotland #IPAScotAwards #IPAScot50
Notes to editors:
*Judging panel for Scottish ad selection:
- Gerry Farrell, Creative Fixer, Gerry Farrell Ink
- Pete Martin, Creative Director, The Gate Worldwide
- Mark Gorman, Think Hard
- Jason Stone, David’s Reviews
- Sera Miller, CEO, Material Group
- Brian Coane, Chairman IPA Scotland and Partner Leith Agency
- Susie Henry, former course leader Edinburgh Napier University MSc.
Full run down of IPA Scotland Student Advertising Awards:
GRAND PRIX WINNING TEAM AND MEDIA STRATEGY WINNING TEAM
Corina Cristea & Julie Geiger from Edinburgh Napier University
Summary: To save the planet this campaign encourages parents to become their children's green superheroes. The message will be delivered via an ecological fair which will educate families on how to take action for the environment.
CREATIVITY WINNING TEAM
Kendra Bodles & Laura Scott from Edinburgh Napier University
This campaign uses the humble worm – the recyclers of the planet – to highlight the extent to which humans waste food, the subsequent money they lose and the harm this does to the environment. This idea could be used in television sponsorship spots, as well as physically brought to life through worm composters for people’s homes.
Mo Sriskulpinyo from University of Edinburgh
Loris is a downloadable app that connects to the energy meters within households to monitor and display useful data in real-time to help people save money, energy and wildlife.
Last updated 19/05/2016