Seek advice from the IPA's Commercial Acuman
The Commerical Acuman, aka IPA Finance Director Tom Lewis, has spent his career dealing with the commercial aspects of buying, selling and running marketing services businesses in the UK and all over the world for the industry’s lords, knights and dames. A chartered accountant with a background in internal audit for Coke, he combines a methodical rigour with a sharp commercial acumen.
So, from remuneration models to payment terms, scope creep to procurement, if you have any agency questions or queries about enhancing your commercial performance that you need advice on, email the IPA’s Creative Acuman at firstname.lastname@example.org.
All questions will appear anonymously and responses will feature in a monthly column in AdUpdate, the IPA’s popular industry newsletter.
Last updated 11/12/2014