IPA’s Foundation Certificate booking deadline approaches
Book a place on the Foundation Certificate exam here.
The Foundation Certificate is part of the IPA’s Continuous Professional Development (CPD) programme, designed to give agency practitioners a thorough understanding of the brand communication process from start to finish.
The course primarily targets new recruits during their first year and aims to build on the learning junior practitioners have already acquired – whether from studies, or in an agency/client, through on the job training, external training or further education courses. Topics covered include marketing, client service, research, evaluation, communications strategy, effectiveness, ideas and execution.
Written by top industry practitioners, the Foundation Certificate is updated to reflect the latest developments in the world of advertising and is delivered using Learning Paths, a blend of online methods that create the optimal conditions for learning. Delegates are able to pace their own progress, connect with other learners through discussions and apply their learning directly to their real work challenges, through assignments. Since its launch 10 years ago, almost 6,000 industry practitioners have passed.
Says Patrick Mills, Professional Development Director, IPA: “The Foundation Certificate equips new starters with an invaluable understanding of the inner workings of the industry, successfully transferring knowledge and expertise from one generation to another.”
More information on the Foundation Certificate can be found here or by emailing Erika@ipa.co.uk.
Last updated 20/01/2015