IPA and OMC to launch out of home forums
The Forums will explore the many benefits of the medium, with the first set to focus on demonstrating the effectiveness of OOH advertising. The overall aim is to produce new research and insights that further unlock the unique value of OOH for Advertisers and Agencies alike.
Mark Craze, Chairman of The Outdoor Media Centre, said: “Out Of Home is one of the most innovative, engaging and influential forms of advertising and we are delighted to be at the forefront of such a ground-breaking initiative with the IPA Outdoor Group.
“By working on these joint initiatives we will be able to deliver compelling new research that further demonstrates Out of Home’s effectiveness as well as celebrate and share the benefits and innovative opportunities that it provides.”
Gill Reid, Joint Chair of the IPA Outdoor Group added: “Out of Home has enjoyed spectacular growth over the years and we are keen to help continue this momentum. Through this collaboration with the OMC we are confident that the Forums will enable us to inspire and share ideas about the future of Out Of Home and further highlight the medium’s power.”
About IPA Outdoor Group
The IPA is the professional body for advertising, media and marketing communications agencies based in the United Kingdom. Established in 1917 as a not-for-profit membership body, its role is to inspire, promote, anticipate and serve its community of the brightest and best 20,000 people in the business. For all the 305 agency brands in the 231 trading companies in membership it provides core support services. It also undertakes a wide ranging programme of awards, events, and training opportunities.
The IPA Outdoor Group (IPAO) is made up of leading outdoor specialist agencies. Its mission is to raise the standard in Out of Home through better planning, talent and integration.
About the Outdoor Media Centre
The Outdoor Media Centre (OMC) is the UK marketing body for Out Of Home advertising. We collaborate with all parts of the industry, including agencies, specialists and advertisers to promote the power and effectiveness of the Out Of Home medium. Together, we aim to celebrate and share the benefits and innovative opportunities that Out Of Home provides.
The OMC consists of five council members, Clear Channel, Exterion Media, Ocean Outdoor, Outdoor Plus and Primesight, as well as five board members and 23 associates.
Last updated 16/04/2015