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IPA Creative Summer School competition - coming soon

The IPA will be running a five-week Creative Summer School for potential industry copywriters. The aim of the school is to recruit writing and creative talent to the industry from a wider range of graduate backgrounds.

03/04/2009

The IPA will be running a five-week Creative Summer School for potential industry copywriters. The aim of the school is to recruit writing and creative talent to the industry from a wider range of graduate backgrounds. This will be in addition to the IPA Summer School.

Says Neil Francis, Creative Partner, Stephen Francis Whitson, “It’s my belief that there is a huge pool of creative writing talent out there; a pool of people who are currently being missed by the communications industry as they didn’t opt to follow a ‘vocational’ advertising or media studies course. Equally, it’s my belief that the industry is missing out on the diversity, writing talent and different life skills and experience that these people can bring to the party. Communications agencies used to hire graduate scientists, politicos, philosophers, historians and psychologists into their creative departments. Maybe it’s time we started hiring them again so that once again we benefit from the diversity that they can bring to our industry. The creative Summer School is the first step to bringing us all together.”

Following completion of an online copy test (details to follow mid May), candidates will have two options. They will either submit their work into the competition to win a place on the School, or they can simply complete the test and upload their answers to a databank where they will be stored and available to view by the industry’s creative directors.

If they do chose to enter the competition, their work will be judged by leading practitioners and, if shortlisted, will be called in for interview. On passing the interview, they will be teamed up with the winners of the Student Design Awards and will be placed in a top advertising agency. During their time at the agency they will also attend a weekly evening workshop on writing and creating work for different media, and will be awarded a prize of £500 on completion of the placement.

Full details of the test will be available from mid May at www.ipacopytest.co.uk

Last updated 30/04/2009


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