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IPA elects eight new members – September 2013

At the IPA’s quarterly council meeting yesterday (12th September 2013) eight agencies were elected into membership: Babygrand, BMore Creative, Marketing Options International, Media Agency Group, Media Minds Global, Now, Opticomm Media and Work Club. This brings the total number of agencies in IPA membership to 295.



Founded in 2008, Babygrand is a creative and strategic agency based in Soho, London. Its clients include Notcutts, Radley and West Cornwall Pasty Company.

Says Julian Calderara, Strategy Partner, Babygrand: “As we approach five years of trading, with a growing body of work and some excellent clients, we want to be part of the professional community of advertising agencies: to benefit from the learning and development services of the IPA; to demonstrate to our clients that we take our profession seriously; to show staff that we are sincere in our desire to develop them; to participate in the debate around our industry, what is best practice and to champion effectiveness.”

BMore Creative

Founded in 2010, bmore creative is one of the fastest growing independent agencies in the UK. It is a multichannel agency that produces a full range of advertising campaigns, graphic design and digital solutions. Its clients include Abbott, Ferring and Shire.

Says Ben Blackmore, Managing Director, bmore creative: “Becoming part of the IPA is the next logical step for bmore. We have a lot to offer and think we will fit in very well into this prestigious brotherhood of agencies. We may also benefit from the potential network of contacts and industry excellence the IPA have to offer, although do think we will also bring a very big bmore creative WOW factor too any events we attend.”

Marketing Options International

Founded in 1987, Marketing Options International (MOI) is an international B2B integrated marketing agency dedicated to the technology sector. Their objective is to combine leading-edge content and creative with digital solutions to drive lead generation, manage the sales funnel and improve sales effectiveness. Its clients include Oracle, EMC and Fujitsu.

Says Vanessa Cheal, Managing Director, Marketing Options International: “Becoming an IPA member will help us to strengthen our professional network and access to experts who can support us with our international development and innovation plans. Our team will also benefit from the wide range of training and best practice resources that will broaden our ability to deliver client excellence and agency efficiency. We can’t wait to get started!”

Media Agency Group

Founded in 2009, Media Agency Group is a full service agency. Its clients include Bloomberg Businessweek, DW Sports and Jelly Belly Candy Company.

Says Lee Dentith, Group CEO, Media Agency group: “Media Agency Group are thrilled to become IPA members and are sure to benefit from the fantastic support the IPA offers the advertising industry. Based on our growth it is a natural progression for Media Agency Group to join the industry bastion and we are honoured to be the next agency to join the IPA. Media Agency Group recognise the fantastic offerings from the IPA and believe their insight and market leadership will further improve our service to our clients. Joining the IPA is an investment into our agency and our staff and we are keen to develop and grow with the IPA. I look forward to Media Agency Group thriving following our membership.”

Media Minds Global

Founded in 2009, Media Minds Global is an international media planning and buying agency. Its clients include Cambridge Judge Business School, the University of Strathclyde and Nottingham University Business School.

Says Rob Read, Managing Director, Media Minds Global: “Since being founded four years ago, we wanted to be able to demonstrate to clients, suppliers and our own staff that Media Minds Global is an agency with serious intentions and a great business to work for and with. Membership will hopefully help to achieve this and instil further confidence in all concerned with the company. The CPD advice, resources, and training offered by IPA membership will ensure best practices in the agency are met.”


Founded in 2011, Now is a creative agency whose clients include BT Business, Nuffield Health and Butlins.

Says Melissa Robertson, Managing Partner, Now: “As a young agency, we want to start as we mean to continue by building an agency that is not just good at what it does but also a good agency. We want to ensure that we are developing, training and nurturing the people who work for us and that we are putting in place processes, standards and structures that will enable us to grow sustainably over the long-term. The IPA’s training and development courses, the best practice guidance and resources covering all aspects of our industry’s services and functions will help us ensure that we are not just creating great work for our clients but also creating a great place to work and a great agency to work with.”

Opticomm Media

Founded in 2008, Opticomm Media are a media planning and buying agency based in London. Their clients include the British Red Cross, Lord’s Cricket Ground, and Matalan.

Says Spencer Stratford, Managing Director, Opticomm Media: “We have been established for five years now and are ready to take the next step in our growth as a more established agency. We hope to tap in to the goodwill and enhanced PR that being a member of the IPA will bring.”

Work Club

Founded in 2007, Work Club is a full service social and digital marketing agency. Its clients include Asda, Adidas and Coca-Cola. The agency lists some of its key achievements as being named Digital Agency of the Year by Marketing in 2011 and again by Campaign in 2012, as well as being named a top 10 global creative agency by Advertising Age's Creativity Online in 2013.

Says Martin Brooks, CEO, Work Club: “The time is right for us to join - we're looking forward to contributing to the IPA's community and benefit from its outstanding services.”

For more information about IPA membership, click here.

Last updated 13/09/2013

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