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IPA elects seven new members – March 2016

Seven agencies were elected into IPA membership at its quarterly council meeting yesterday (17 March) including: BradleyDyer, LONDON Advertising, Pure Media Group, Story UK, The Village Communications, Wordbird and ZAK. This brings the total number of agencies in IPA membership to 318.


Says Paul Bainsfair, Director General, IPA, “IPA members are the living embodiment of the value of advertising in all its many forms. As their professional body, it is our job to collectively show how and why advertising works and we have been doing this now for nearly one hundred years.  By using our accumulated wisdom, we work to help our members attract and retain the best talent.


Founded in 2002, BradleyDyer is a strategic advertising agency based in London & Reigate who provide integrated creative services from; advertising, branding, experiential and a range of creative digital solutions. Its clients include Disney, Berkeley and Red Letter Days.

Says Brad Dyer, Managing Director, BradleyDyer, “As the agency continues to grow we want to help shape the industry and benefit from the services the IPA offer.  We want to ensure we lead with best practice and compliance across all aspects of the business, providing the very best services to our clients. With an expanding and diversifying staff base it's important that we are able to provide the best in training and personal development for each individual at every level. We believe the IPA can offer this through the CPD programme and the many events and training opportunities offered.”

LONDON Advertising

Founded in 2008, LONDON Advertising is a global advertising agency based in London. The agency focuses on creating one centralised idea for every client that can work in any media and any market to deliver the highest possible ROI.  Its clients include Mandarin Oriental Hotel Group, H. Moser & Cie and Krombacher. 

Says Michael Moszynski, CEO, London Advertising,“It is undoubtedly recognised that the IPA is the leading institute for promoting media, marketing and advertising and there is a clear reason why there are over 300 agency members on board. With our own inclusion, it will not only aid our communication with some of the most successful agencies in the UK, but it will also improve our ever-growing knowledge and understanding of the industry - an industry that is rapidly growing and changing. There are a number of advisory services, courses and Continuous Professional Development that we are keen to benefit from to make sure our staff are as professional as can be.”

Pure Media Group

Founded in 2002, Pure Media is a full service media communications agency based in London with experience across a wide range of media disciplines. Its clients include Abbott, Princess Yachts and SsangYong.

Says Tara Marus, Managing Director, Pure Media Group, “We strive for excellence in the delivery of our media services – we may be small, but we have every confidence that we can compete against the biggest and the brightest in the media industry.  The IPA is the most influential and recognised body in marketing communications and IPA membership would reward our efforts, provide a stamp of authority and a reassuring mark of success.  We have ambitious growth plans and recognise that to realise them we need to increase investment in our talent, adopt best practice in terms of training and professional development and build our credibility in the industry to attract new talent.”

Story UK

Founded in 2002, Story UK is a full service integrated agency based in Edinburgh. Its clients include The Scottish Government, M&S Bank and Velux EUROPE.

Says Sue Mullen, Managing Director, Story UK, “Story would like to become a member of the IPA in order to enhance the opportunities available to its employees, including training and professional development. We also hope to gain access to industry expertise and become part of a wider community within the industry.”

The Village Communications

Founded in 2012, The Village Communications is an independent media agency based in London with global capabilities. Its clients include William Grant & sons (UK & Global), Liberty of London and UP&GO.  

Says Richard Cox, Co-Founder, The Village Communications, “As we have grown so quickly we would like our team to take advantage of all of the benefits that being an IPA agency can offer, the recognition that being part of the IPA would give us, the legal help for our staff and above all the training sessions.”


Founded in 2012, Wordbird is a creative healthcare communications agency based in London who centre their offering around creative, compelling copy. Its clients include Allergan, Bayer and HRA Pharma.

Sarah Sowerby, Wordbird Founder says, “As the agency grows we want to contribute and benefit from the services the IPA offers.  We want to ensure we follow best practice and compliance across all aspects of the business, providing the best services to our clients. We are founded on a training ethos and already provide comprehensive training for our team. It will be fantastic to have this recognised by the IPA and be able to supplement it with IPA professional development opportunities.”


Founded in 2006, ZAK is an independent creative agency based in London. Its clients include New Balance, Vodafone and BBC. 

Says Joanna Davies, CEO, ZAK, “We are an independently owned, 35-person creative agency that is growing at pace, winning significant global accounts and attracting top industry talent. We are now of a size where we can afford to take ourselves more seriously.”

Council election results 2016

The IPA yesterday (17th March 2016) announced the results of its annual Council elections. Ten IPA agency practitioners were either newly-elected or re-elected to the IPA Council this year. Of the ten, four are new to Council.

The newly-elected members are:

Magnus Djaba, UK CEO, SSF Group
Janet Markwick, COO EMEA, Grey
Andrew Pinkess, Director of Business Innovation, AMV BBDO
Ed Shorthose, Managing Director, woolley pau gyro

The following members were re-elected:

Neil Christie, Managing Director, Wieden + Kennedy London
Tim Clyde, Founding Creative Partner, The Minimart
Neil Henderson, CEO, St Luke’s
Chris Hunton, Global Managing Partner, RKCR/Y&R
Liz Nottingham, HR Director, Western Europe, Starcom Mediavest Group
Liz Wilson, COO, Karmarama

Council is the governing body of the IPA, which meets four times a year. It acts as the legal entity responsible for making the same decisions that a Board would make in a traditional company. It is also the IPA’s main policy-making body and debating forum. Council comprises 42 elected members, each of whom is elected for a three-year term. There are also five ‘ex officio’ members, namely: the immediate Past President (if still in the employment of an IPA member agency), plus the Chairs of the 44 Club, England & Wales, Northern Ireland and Scotland.

Last updated 24/03/2016

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