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IPA elects seven new members – September 2014

At the IPA’s quarterly council meeting yesterday (11th September) seven agencies were elected into membership: Cuttsy + Cuttsy, Fetch, Mohawk, mr.h, Talon, theAudience and The Media Network. This brings the total number of agencies in IPA membership to 311.

18/09/2014

Cuttsy + Cuttsy

Founded in 2011, Cuttsy + Cuttsy is a healthcare agency based in Cambridge. Its clients include Astellas, Daiichi-Sankyo and MSD.

Says Caroline Benson, Director, Cuttsy + Cuttsy: “Being a part of the IPA means we can contribute further to the industry through more regular interactions with other members. It will also give us access to better training for our staff and enable us to enhance our positioning, reputation and credibility within the industry and with our clients.”

Fetch

Founded in 2009, Fetch is an award winning mobile agency whose clients include Hotels.com, EBay and Expedia.

Says Greg Grimmer, COO, Fetch: “We believe that by becoming a member of the IPA we will benefit from the research, insight and knowledge provided by the IPA’s thought leadership team, benefit from the excellent training courses and continuous professional development for our people, and contribute to the growth of the sector by providing the very latest mobile expertise to the wider ad community.”

Mohawk

Founded in 2006, Mohawk is an integrated agency whose clients include Tesco, Standard Life Investments and The Guardian.

Says Simon Crosbie, Founding Partner, Mohawk: “Joining the IPA is a chance to provide our team with opportunities and support for professional development in terms of improving skills, developing new skills and obtaining qualifications. Being in IPA membership is also an opportunity for Mohawk to have a voice in our industry; to contribute our ideas about the issues that affect us."

mr.h

Founded in 2004, mr.h is a creative communications agency whose clients include the Cayman Islands, Harvey Nichols and Innovation Norway.

Says Ruan Milborrow, Creative Partner, mr.h: “We are at a stage in our growth that we would benefit from professional accreditation. In addition, it will be useful to call upon the advisory services that the IPA offers, including staff development, legal advice, industry trends and business compliance. As we move from a small to mid-sized agency, we realise it would be beneficial to receive advice on how to make this transition correctly and smoothly.”

Talon

Established in 2007, Talon is an Out of Home media specialist. Its clients include McDonald’s, Red Bull and Standard Life.

Says Steve Bond, Managing Partner, Talon: “Being a key player in the outdoor industry, Talon would like to be part of the IPA and contribute to the work performed on behalf of the advertising industry and also use the advisory services especially in the legal area.  Talon is committed to developing its employee’s careers and would welcome the opportunity to use the accredited CPD scheme.”

theAudience

Founded in 2011, theAudience is a new kind of direct-to-consumer publishing company, building connections between celebrity influencers, global brands, and fans, through sharable content and social platforms. Its global brand clients include Dove, Lush and Cornetto.

Says Oliver Woodley, UK Director of theAudience: “theAudience represents over 500 global celebrities and brands and we feel we are at a stage where we can now fully appreciate the benefits of membership of the IPA, while at the same time offering other IPA members a fresh and dynamic view of how culture plays out across social platforms."

The Media Network

Founded in 2008, The Media Network has offices in Newcastle and London. Its clients include Cupid Plc, Ramsdens and Uniform Dating.

Says Carl Phillipson, Managing Director, The Media Network: “Over the last few years we've experienced solid levels of year-on-year growth and we’re looking to push forward. Part of our growth strategy is to demonstrate to current and new clients that we’re a credible media agency partner.  IPA membership will assist is continuing our growth path by putting a solid foundation of best practices and encouraging continual development.”

For more information about IPA membership, click here

Last updated 18/09/2014


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