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IPA engages clients on how to adopt ADAPT learnings

Twenty leading agency and client heads will explore how to embed the learnings from Ian Priest’s ADAPT agenda into every day client/agency working practices in order to achieve better commercial creativity at a joint IPA/ISBA workshop on 20th January. The news was announced at last night’s IPA President’s Reception (8th January 2015).


The IPA has also produced a box set of publications from the five Adaptathons which will be sent out to all IPA member agencies next week.

The box set records the main content from five Adaptathons conducted by the IPA, between October 2013 and October 2014. The aim of each event was to provoke, investigate, inspire and explore collaboration and action, between agencies, clients and intermediaries, around five key topics:

Alliances: Less pitches, more partnerships. Read the full chapter here.

Diversification: Less one-dimensional, more multidimensional. Read the full chapter here.

Agility: Less set piece, more real-time. Read the full chapter here.

Performance: Less time-based, more value-based. Read the full chapter here.

Talent: Less traditional, more diverse. Read the full chapter here.

Also available are full videos of the Adaptathons and highlight videos which can be found on the ADAPT Video hub.

Says Ian Priest, IPA President: “The end goal is better commercial creativity; a win-win relationship between clients and agency which optimises output and outcomes for the benefit of brands and business.”

For more information please visit the ADAPT hub.

See photos from last night’s President’s Reception here.

Last updated 09/01/2015

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