IPA for Scotland launches new Student Awards to kick start careers
The Awards are seeking creatively-minded students looking to start their careers in advertising to produce a campaign to save the planet, for which they could win paid placements within top advertising agencies in Scotland.
The live brief has been set by the Scottish Government Greener Scotland team and aims to encourage the population of Scotland to work together to adopt behaviours to reduce our carbon footprint.
Those shortlisted will be given mentors to help them launch their careers in advertising, the winners will be given paid placements within leading Scottish advertising agencies and the overall Grand Prix winner will also be given £1000.
Says Brian Coane, IPA Chairman for Scotland: “As part of my Chairmanship I pledged to spark the imagination and innovation of the advertising industry’s people, and to attract the next generation of talent into the industry, by focusing on what we’re good at – our world-renowned creativity. This new Awards scheme does precisely this. It allows students to have their creative talents recognised, rewarded and developed, it allows us all to harness these fresh ideas to address the real and pressing issue of global warming, and ultimately it showcases the power of advertising as a force for good for Scottish society.”
Over the past ten years, the IPA and its members have supported the post-graduate MSc in Creative Advertising at Edinburgh Napier University and the Marketing Prize at the University of Strathclyde.
Adds Brian: “This new prize will increase the links between the advertising industry and education. Attracting more people to start their careers in Scotland will help to bring more business to Scotland over the longer-term. The more people we have talking positively about the talent and opportunities we have in Scotland, the better.”
The agencies supporting the inaugural competition include Dentsu Aegis, Frame, Material Communications, MediaCom, The Gate Worldwide, The Leith Agency and The Union.
Says David Shearer, Managing Director, MediaCom Edinburgh: “It is more important than ever to engage with the next generation to inspire enthusiasm and creativity and also to show them what a career in advertising and media can offer. MediaCom Edinburgh is delighted to be involved in these awards as it gives us an opportunity to tap into the amazing wealth of young talent on offer in Scotland while safeguarding the future of our business and that of our clients in both the short and long term.”
Says David Martin, Key Sector Manager for Creative Industries at Skills Development Scotland said: “Earlier this year we published a Skills Investment Plan for Scotland’s Creative Industries developed in partnership with a range of voices from across the sector including the IPA. Developing the industry readiness of new entrants is a key theme of this plan, and the IPA Scotland Student Advertising Awards can play an important role in this respect, helping students gain valuable experience as they look to launch their careers.”
Briefings for the Awards will take place in January 2016 and workshops will be held in February and March, before the entry deadline of 12 noon on 31 March. The winners will be announced in May.
For key information, including terms and conditions, visit: http://www.ipa.co.uk/IPA-Scotland-Student-Advertising-Awards or join the conversation on Twitter: #IPAScotAwards
Last updated 07/01/2016