IPA launches master classes in effectiveness
The Effectiveness Masterclasses will feature top industry experts and will cover topics including: reviving ailing brands; service-led ideas and effectiveness; getting your brand into the headlines; themes from this year’s content winners; striking the magic balance between global and local; and invention versus innovation. For full programme see below.
The IPA has also partnered with Thinkbox to create a number of short ‘brand stories on film’ that delve deeper into some of the winning cases, such as Foster’s (see teaser below) and EasyJet, which will provide you with the inspiration and learning to create more effective communications and achieve greater business success.
The full programme of events:
- Advertising Works 22 Launch, 9th March 2015 – Book your place now.
- Warc Webinar, Staging a comeback, 1st April 2015
- Brand fame, 11th May 2015
- Multi-market effectiveness, 1st June 2015
- In with the new, 29th June 2015
- Eff Fest, autumn 2015
- Content-led Ideas for effective marketing spend, date tbc
Don’t forget to sign up to the Effectiveness Insider newsletter for all the latest effectiveness insight by visiting the Effectiveness hub. The first edition will go out on 10th March.
For more information or to register your interest please visit the Effectiveness Masterclass page or contact Conor@ipa.co.uk.
Last updated 26/02/2015