IPA looking forward to working with new Culture Secretary Jeremy Wright
Says Janet Hull OBE, IPA Director of Marketing Strategy and Creative Industries Council Member: "With six culture secretaries in six years, this feels all too familiar a comment to provide.
“Our initial reaction is that we are of course disappointed that Matt Hancock has moved from his position at the DCMS. Having spent a couple of years as a junior minister in the department, Matt had a firm understanding of the needs, power and value of the ad industry and wider creative industries. An understanding that further strengthened following his promotion to Minister.
“He is a Minister who understands business and the competitive issues that Brexit brings, alongside a keen awareness of our areas of focus from talent, to diversity, to creativity and technology – and the importance of getting the right initiatives in place to drive success in these areas. He was also a keen advocate of the creative industries both to the wider world and within Government itself.
“But we mustn’t be despondent.
“During his time, Matt also built up a strong team around him with the key knowledge, insight and understanding of the creative industries that will be crucial in helping Jeremy Wright to hit the ground running.
“So, while we do not know Jeremy Wright at this stage, we very much look forward to meeting him and to working together to build on our continued success for the British creative industries.
“As regards his new role as Health Minister, we hope that Matt’s knowledge of our industry can only help in leading to a balanced and proportionate approach to the advertising and promotions measures proposed in Chapter 2 of the Government’s Childhood Obesity Plan, in particular, the proposal for a 9pm watershed for the advertising of HFSS products on TV and online.”
Last updated 10/07/2018