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IPA nationwide tour to celebrate Creative Britain will kick off in Bristol

The IPA is embarking on a nationwide tour to champion, celebrate and grow the reputation of the UK’s creative industries which contribute £71.4billion GVA to the UK economy and employ 1.68 million workers.


The first event will take place on 11th June in Bristol, which has the strongest Creative Industries sector, comprising 2,300 businesses, of any large urban area in England and which outperforms London in motion picture, video and television programme post-production activities. Many of these businesses are Creative Technology (CreaTech) companies situated within less than one square mile of the city and include BBC Bristol, Aardman Animations, Bristol Games Hub; UWE Creative Industries University; Toshiba and IBM; Bray Leino, McCann Bristol, Mason Zimbler and Dare West and Creative England and Creative Skillset. In addition, three Bristol advertising agencies McCann Bristol, Bray Leino and Mason Zimbler are active participants in the IPA Creative Pioneers Challenge, offering creative apprenticeships to local school leavers.

The nationwide tour is being held in national partnership with Creative Skillset and The Drum, and the Creative Bristol event is also being held in local partnership with West of England Local Enterprise Partnership, Bristol Media and Creative England.

At the ‘Creative Bristol’ event, the Mayor of Bristol, George Ferguson, will present a vision for Bristol’s creative future, which will be followed by a panel discussion about the creative industries with representatives from the gaming, film and digital sectors, including Andy Reid, IPA City Head for Bristol and Managing Director McCann Bristol; Cody Dyer, Auroch Digital and Dan Martin, Sift Media, among others. The event will also hear from Jill Fear of Creative Skillset and Lewis Blackwell who is writing a series of features for The Drum to coincide with the nationwide tour to Bristol, Birmingham and Manchester. The articles will provide an in-depth study into the state of the creative industries within these cities. Closing comments will be provided by David Sproxton of Aardman Animation and the Creative Industries Council, along with Anthony Story from Creative England and the Creative Industries Council.

Says Andy Reid, Managing Director at McCann Bristol and IPA City Head for Bristol: “There is a truly diverse and thriving creative community here in Bristol and Bath. From animation to video production, advertising to gaming companies, the creative world in the local vicinity is a closely knit community where people can feed off others’ expertise and passions, and in turn create and innovate for themselves.  This is a true example of a creative eco-system, with diversity and innovation at the heart of it.

“We want to nurture this creativity not only for those currently working in the industry, but also for young people coming out of education so that we can support the talent of the tomorrow, and keep it in the region. One of the ways we currently do this is through the IPA's Creative Pioneers Challenge; a fantastic opportunity for young people to work with some of the best creative companies in the South West.

“We are really excited to be involved in the celebration of creativity in Bristol and Bath, and are looking forward to showcasing the impact that this flourishing community has on the UK Creative Industries.”

If you are interested in attending any of the Creative Britain events in Bristol (11th June), Birmingham (9th July) and Manchester (3rd September), please contact

On 2nd July the Creative Industries Council will launch a new strategy for the UK Creative Industries to reinforce the UK’s position as a world leader.

Source: Figures about the UK’s Creative Industries taken from DCMS Creative Industries Economic Estimates, January 2014.

Join the conversation #CreateUK and follow @CreativeIndsUK.

Last updated 06/06/2014

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