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IPA publishes its 2013 Annual Review

The IPA yesterday (20th March 2014) published its 2013 Annual Review, which summarises the IPA’s activities and achievements over the past year, including top line summaries from surveys, activities of the forums and groups, and a roundup of publications produced.


Says Paul Bainsfair, Director General, IPA: “IPA members are living embodiments of the value of advertising. We know, better than anyone else, that what they do works. Positioning the IPA as the world’s leading authority on how it works gives us the focus to help our members attract the best clients, the best talent and do the best work for a price that properly reflects its business value.”

Specific successes outlined in the Review include the progressing of IPA President Ian Priest’s ADAPT agenda through a series of Adaptathons covering Alliances, Diversification, Agility, Performance and Talent. The Review also provides information on the Women of Tomorrow initiative and uncovering talent through the Creative Pioneers Challenge, AdSchool and new careers website AdMISSION. Additionally it lists the expanding number of IPA events, award schemes and training courses.

Read the 2013 IPA Annual Review here.

Last updated 21/03/2014

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