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IPA publishes its 2014 Annual Review

The IPA yesterday (19th March 2015) published its 2014 Annual Review, which summarises the IPA’s activities and achievements over the past year. This includes top line summaries from surveys, activities of the forums and groups, and a roundup of publications produced.

20/03/2015

Says Paul Bainsfair, Director General, IPA, “IPA members are living embodiments of the value of advertising in all its forms. We know, better than anyone else, that what they do works. Because the IPA is the world’s leading authority on how it works we help our members attract the best clients, the best talent and do the best work for a price that properly reflects its business value.”

Specific successes outlined in the Review include: the progressions of IPA President Ian Priest’s ADAPT agenda through a series of Adaptathons covering Alliances, Diversification, Agility, Performance and Talent; the Women of Tomorrow initiative and uncovering talent through the Creative Pioneers Challenge, AdSchool and new careers website AdMISSION. It also provides information on a decade of IPA qualifications and the IPA’s increasing global reach. Additionally it lists the expanding number of IPA events, award schemes and training courses.

Read the 2014 IPA Annual Review here.

Last updated 20/03/2015


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