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IPA publishes its 2015 Annual Review

From highlighting Tom Knox’s agenda, to championing women and talent, the IPA yesterday (17 March 2016) published its 2015 Annual Review, which summarises the IPA’s activities and achievements over the past year. This includes the courses we ran, topline summaries from surveys, activities of the forums and groups, and a round-up of publications produced.

18/03/2016

Says Paul Bainsfair, Director General, IPA, “IPA members are the living embodiment of the value of advertising in all its many forms. As their professional body, it is our job to collectively show how and why advertising works and we have been doing this now for nearly one hundred years.  By using our accumulated wisdom, we work to help our members attract and retain the best talent.

“We have just heard from The Privy Council that the IPA has been granted chartered status for our work in demonstrating we represent a genuine profession. This is the gold standard for any professional body and [while we now need to absorb and plan for what this means], it is fair to say, that we are truly here for good!”

Specific successes outlined in the Review include: Tom Knox’s agenda seeking to demonstrate and celebrate the economic and the societal benefits of the advertising industry; the values as well as the value of what we do; the Women of Tomorrow Awards and uncovering talent through Creative Pioneers and AdMission. It also provides information on IPA qualifications and the IPA’s increasing global reach. Additionally, it lists the expanding number of IPA events, award schemes and training courses.

Read the 2015 IPA Annual Review here

Last updated 18/03/2016


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