IPA publishes its Annual Review 2005
In its annual review published today (26th April) IPA President, David Pattison, Chief Executive of PHD, talks about the many challenges ahead for the advertising industry and the need to put the “business back in the ad business”.
He asks agencies to back him on four themes: transparency, language, advocacy and negotiation to ensure the business is seen to operate effectively as a value-added business which is adequately rewarded.
Other key issues covered in the review include: how the IPA is demonstrating the professionalism of its members through a mandatory CPD programme; the action the IPA is taking on threats to the freedom to advertise; and the IPA initiatives to support the rigorous reporting of intangible assets.
If you would like to know more about IPA activities please contact Tom Mott, IPA Membership Manager on 020 7201 8214.
Download a copy of the 2005 Annual Review.
Note to editors:
The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies. It was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. Its 250 corporate members represent the major part of the advertising agency business, handling advertising with an estimated value of some £13,000 million per year (over 80 per cent of advertising placed by agencies) on behalf of their client companies and organisations nationwide. (note this figure is based on 2005 Advertising Statistics Yearbook figures and excludes classified and television production costs).
For further information:
David Pattison, IPA President and Chief Executive, PHD Group tel: 020 74460 555
Hamish Pringle, IPA Director General tel: 020 7201 8209
Tessa Gooding, IPA Director of Communications tel: 020 7201 8211
Press Office tel:: 020 7201 8261
Last updated 17/01/2008