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IPA publishes latest guide to advertising laws

Ad Law is the essential practical guide to the law and regulation of marketing communications, offering comprehensive advice to agencies, advertisers and marketers, as well as to lawyers. The next edition, to include updates on food, alcohol, gambling, prize promotions, consumer credit and the Olympics, has just been published (23rd October 2008).

28/10/2008

The book will feature new chapters on privacy and pitch protection, as well as a new section on frequently asked usage rights questions.

Adlaw is compiled and edited by the IPA legal team to provide practical guidance on all aspects of advertising self and co-regulation; as well as pragmatic advice on relevant areas of the law from copyright, using celebrities to music, and in all media.

In his foreword to the book, Lord Smith of Finsbury,Chairman, ASA, says "...this up-to-date compendium becomes not just useful but essential: it sets out with real clarity - and in language the non-lawyer can understand - exactly what is covered and said by the self-regulatory codes and by the statutory provisions that also exist. It covers fundamental issues like copyright and trade marks and consumer legislation. It explains European directives, national laws, and voluntary codes. It includes an abundance of examples, many of them recent, which bring the legal provisions to real life. And it touches on issues of ethics as well as practicality. This book is, in other words, indispensable."

Says Marina Palomba, IPA Legal Director, “Never before has there been so much legislation and regulation of marketing communications. This, coupled with a highly competitive and litigious business environment, means agencies need to be more knowledgeable and sophisticated in the way they produce advertisements and we hope this book will assist them in that aim."

The book costs £51 for IPA members (£60 for non-members) and can be purchased online here..

Photos from the Adlaw book launch.

Last updated 11/12/2008


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