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IPA reacts to Three’s adblocking move

The IPA has given its reaction to the news that Three mobile is to implement Shine’s adblocking technologies in their networks.

19/02/2016

Three press release.

Says Nigel Gwilliam, Consultant Head of Media & Emerging Technology, IPA:

"This is a very significant development in mobile ad controlling rather than adblocking. While we will have to wait for full details, Three's principles suggest ads won't be blocked so much as restricted - they will act as gatekeeper and exact a toll from advertisers on their network.

“The IPA believes in an ad-funded Internet and the rise of adblocking is a serious issue. With our cross industry partners we want to promote a better user experience and we support the IAB's LEAN initiative.”

Last updated 19/02/2016


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