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IPA response to ISBA Media Services Contract

The IPA has issued its reaction to ISBA's Media Services Contract.

03/05/2016

Says Paul Bainsfair, Director General, IPA:

“We’ve now had an opportunity to read the document. As we expected, it is one-sided in favour of advertisers and very unlikely to form the basis of a contract between a media agency and client. Indeed, we understand from ISBA that their main intention is for it to be used as guidance for their members rather than as a contract.

As we’ve said before, in the ever-complicated world of media services, the manner in which advertisers and their agencies arrange to trade with one another is a matter for them. Different agencies have different business models just as different advertisers have different requirements. There is no ‘one-size-fits-all’ business model and there can be no single set of contractual terms appropriate for all scenarios.”

Last updated 03/05/2016


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