IPA response to ISBA Media Services Contract
Says Paul Bainsfair, Director General, IPA:
“We’ve now had an opportunity to read the document. As we expected, it is one-sided in favour of advertisers and very unlikely to form the basis of a contract between a media agency and client. Indeed, we understand from ISBA that their main intention is for it to be used as guidance for their members rather than as a contract.
As we’ve said before, in the ever-complicated world of media services, the manner in which advertisers and their agencies arrange to trade with one another is a matter for them. Different agencies have different business models just as different advertisers have different requirements. There is no ‘one-size-fits-all’ business model and there can be no single set of contractual terms appropriate for all scenarios.”
Last updated 03/05/2016