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IPA reveals secret ingredient in 2014 Effectiveness Awards ceremony

The IPA has today (2nd October 2014) announced quick-witted British comedienne Sue Perkins is to host the prestigious 2014 Effectiveness Awards on 27th October.


Perkins will be whipping up a frenzy and handing out a batch of awards, as the crème-de-la-crème of the industry gathers to celebrate the brands and agencies who have managed to avoid a soggy bottom-line and prove the effectiveness of their campaigns.

The Awards are widely regarded as the most rigorous effectiveness competition in the world with entrants having to prove beyond reasonable doubt that their marketing communications campaign paid back. The winners have to showcase that they have the recipe for success and that they have brought in the dough.

The black-tie gala ceremony takes place on Monday 27th October. To buy tickets and for more information, click here.

View the campaigns that have risen to the challenge and made it onto the coveted shortlist for this year’s Awards.

Sue Perkins’ biography:

Originally one half of comedy duo Mel & Sue, Sue Perkins now presents on a vast range of subjects, from brass bands to baking.

Sue has written for French & Saunders and presented both Light and Late Lunches on Channel 4. In partnership with Giles Coren she presented The Supersizers Eat... and they now take a 21st century look at sustainability, living The Good Life together.

Sue discovered another talent when she won the conducting competition, Maestro, going on to lead the orchestra at Proms in the Park. Beyond writing and conducting, Sue also focusses on food, presenting Channel 4's The Big Food Fight and (reunited with Mel), The Great British Bake Off.

An investigation into Royal weddings (from George III onwards) has led to some interesting conclusions, and Sue muses on this and other subjects in her witty and incisive speeches.

Last updated 02/10/2014

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