IPA rolls out award-winning professional development programme in Australia
The landmark agreement between the Australian and UK agency trade bodies is part of a broader movement to create a global benchmark for best practice in professional development for the advertising profession around the world. Since the launch of the IPA’s online qualifications, more than 11,000 people have achieved an IPA qualification in more than 60 countries, while the IPA’ s experiential programs, based on intensive residential learning experiences, have come to be considered professional rites of passage in the UK industry and key milestones in career development.
The Australian alliance involves two main elements: the localising of the IPA’s core online qualifications for the Australian market, as well as a licensing agreement that will allow The Communications Council to run the IPA’s experiential advertising courses across Australia – a first internationally.
The announcement of the collaboration will be made as part of IPA President Ian Priest’s keynote speech at Australia’s Agency Symposium [http://ashtonmedia.com.au/symposiums/agency-symposium-2014/] on Wednesday 17th September, where Australia’s leading industry people will gather to discuss developments in the industry’s traditional processes, organisational structures, partnerships and revenue streams.
Says Ian Priest, IPA President, Founding Partner, VCCP and Group COO, CSM: “There is clear evidence from our agencies in the UK of the direct and powerful link between investing in people and business performance – ultimately our thinking adds value to our clients’ brands and drives real competitive growth. I am therefore delighted that we have collaborated with The Communications Council in order to share our global benchmark of best practice learning with agencies and clients in the Australian advertising industry.”
Says Margaret Zabel, CEO, The Communications Council: “Elevating the industry’s continuous professional development to a global standard provides the necessary opportunities required to attract and retain today’s best talent. Collaborating with the IPA ensures access to internationally recognised and respected qualifications and also lays the foundation for The Communications Council to go on to deliver individual accreditation to those within our industry.”
The first IPA qualification to be rolled-out in Australia by The Communications Council will be the Foundation Certificate, which is the industry’s key entry level qualification that provides junior adlanders with an understanding of the entire brand communications process, from the client brief to final execution. The qualification, which has been tailored to the Australian market, consists of 30 hours of online learning and an offline two-hour exam which will be held in locations across Australia.
In addition, the first IPA residential course to be rolled-out by The Communications Council in Australia will be the three-day Campaign Planning course. With forty years of success, the course takes delegates from client brief to campaign solution so as to create understanding of how strategic, creative and media planning is integral to the creation of effective advertising.
For more information and to sign up, please contact The Communications Council.
Last updated 16/09/2014