IPA to drive professionalism of industry through new accreditation standard
Accredited MIPA (membership of the IPA) is to be the must-have badge of professionalism. It will be recognised and respected by employers, head hunters, clients and peers, and will highlight adlanders’ qualifications and push them to the front of the queue for faster promotions, higher salaries and new opportunities.
The programme marks the first major output since the IPA was awarded Chartered Status in April 2016, for which its purpose is to help develop, promote and regulate the profession of advertising. It also forms part of the Continuous Professional Development scheme encouraging agencies to provide development opportunities for employees to help build their expertise and enhance their skills.
Says Tom Knox, IPA President and Chairman, MullenLowe London: “Increasingly, advertising is a business for professionals and we will ensure Accredited MIPA is the gold standard.”
Says John Oldfield, Membership Director, IPA: “The more professional advertising can demonstrate itself to be, the more it will become valued by clients, respected by the business world and by Government, sought-after as a career by the best talent, and trusted by the public at large. This new MIPA programme marks a significant step in this journey. All practitioners should therefore strive for this ultimate seal.”
Says Moray MacLennan, Worldwide CEO, M&C Saatchi, Former IPA President: “In my day you could just busk it. Now you can’t. You need to Accredit it.”
Says Jason Dormieux, Chief Executive, MEC UK and Member, IPA Council: “Our business has always employed great people. This new standard will help us demonstrate their excellence to the outside world.”
To gain professional accreditation, individuals will have to be employed by an IPA member agency. They will also need to have accumulated 5 stars of IPA qualifications, and completed at least 24 hours of eligible industry learning in each of the previous three years.
For more information, visit www.ipa.co.uk/MIPA
Last updated 16/06/2016