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IPA to publish TouchPoints annually from 2015

The IPA has announced that it will be producing the sixth TouchPoints data set in 2015 and that, following discussions with subscribers, TouchPoints will move to an annual publication cycle from 2015 onwards.

17/11/2014

The TouchPoints data set is a unique cross platform, cross media data set which can be used through all stages of the campaign planning and post evaluation process. The new dataset will also include passive data collected by monitoring all usage of respondent’s smart phones and tablets.

The IPA pioneered the TouchPoints approach to consumer centric, cross-media measurement, publishing the first dataset in 2006. It has since been copied in most major advertising markets around the world.

Says Lynne Robinson, IPA Research Director, “We look forward to transforming TouchPoints into an annual dataset. As the communications landscape becomes ever more complex, the insight TouchPoints delivers on the consumer’s media journey becomes increasingly relevant.”

The IPA has recently published the TouchPoints Works guide that provides an overview of some of the best TouchPoints case histories from the past 10 years to showcase the invaluable ways that subscribers have used the unique data to deliver actionable insights for both their clients and their own businesses. View here

It has also recently launched TouchPoints Smart, a highly visual, user friendly, analytics tool providing IPA TouchPoints’ subscribers with in-depth insight into smart phone users and their behaviour.

For further examples and information about the latest TouchPoints 5, visit the TouchPoints section of the IPA website.

Last updated 17/11/2014


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