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IPA welcomes AA’s appointment of Lefroy

The IPA has welcomed the appointment of Tim Lefroy as new CEO of the Advertising Association.

18/03/2009

The IPA has today (18th March) welcomed the appointment of Tim Lefroy as new CEO of the Advertising Association.

Tim will step down from his role as Chief Executive of the change management consultancy Radical Communications to take up his new position on 5th May. He will succeed Baroness Peta Buscombe who joins the Press Complaints Commission in April.

Says Tim Lefroy, “Peta has shown there is a vital job to be done by the Advertising Association. She leaves a great team of people led operationally by Rae Burdon. I very much look forward to working with them.”

Says IPA Director General Hamish Pringle, “We are delighted that Tim Lefroy has been appointed to this key role. His combination of energy, experience, and a formidable network are great assets for the Advertising Association to have secured. Like the other leading AA members we're looking forward to supporting Tim and the team in developing further the industry's relationship with Government. Peta Buscombe has had a significant impact on the Advertising Association's delivery for its members. Without Peta the Government's 'Change4Life' campaign, and the industry's complementary 'Business4Life' programme would not be happening, and during her tenure politicians' views of our industry have improved significantly. We very much appreciate all she's done and wish her well in her new role.”

Tim has extensive experience across all parts of the communications world. He worked in marketing management at Cadbury and Gillette before moving over to the agency side and progressing to be CEO of Young and Rubicam in the UK. His consulting work at Radical ranged from turnaround to privatisation with clients from Channel 4 to GSK and the Ministry of Defence. In addition, Tim is an independent director of ATVOD (Association for Television on Demand) and a member of the Pensions Reform Group.

For further information, please visit: www.adassoc.org.uk  

Last updated 03/04/2009


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