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IPA welcomes appointment of new ASA Chief Executive

The IPA has welcomed the news that Guy Parker is to be appointed as the new Chief Executive of the Advertising Standards Authority (ASA) on 29th June 2009.

13/05/2009

The IPA has welcomed the news that Guy Parker is to be appointed as the new Chief Executive of the Advertising Standards Authority (ASA) on 29th June 2009.

Guy Parker has extensive experience of advertising self-regulation, both in the UK and in Europe and is presently the ASA’s Deputy Director General and Director of Complaints and Investigations, overseeing the handling of more than 25,000 complaints each year. He is also an Executive Committee Member of the European Advertising Standards Alliance (EASA).

Guy Parker succeeds Christopher Graham, whose appointment as the next Information Commissioner was confirmed by Downing Street last week.

Hamish Pringle, IPA Director General said: “We've always rated Guy Parker highly in his previous roles at the ASA and we're delighted that he's been appointed to the top job.”

ASA Chairman Lord (Chris) Smith said: “I’m delighted that - after a rigorous external competition - we’ve been able to appoint Guy Parker as our new Chief Executive, to take over from Christopher Graham at the end of June. Guy has been a tower of strength for us during recent years. He has a clear sense of the challenges and opportunities ahead, and will be exactly the right person to take forward the strong self-regulatory system, led by the ASA.”

Guy Parker said: “During my career at the ASA, I’ve seen it grow into the strong and well-respected organisation it is today. I am honoured to have been appointed Chief Executive and hugely excited about the challenges ahead. I’m particularly aware that in difficult economic times and with rapid technological advances, consumers and advertisers more than ever need the ASA to be firm, fair and on the ball. My focus will be on meeting those expectations and building on the ASA’s reputation as a modern and effective regulator.”

For further details, please visit www.asa.org.uk

Last updated 13/05/2009


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