IPA welcomes latest AA/Warc Expenditure Report
According to the figures, Internet advertising (+15.0%) and mobile (+58.9%) continue to grow strongly but digital advertising through traditional channels also took-off in 2014. Broadcast video-on-demand (+15.1%), digital national (+16.4%) and regional (+24.7%) newsbrands were stand-out performers but the upward trend is also reflected in magazines and outdoor.
Said Tim Lefroy, Chief Executive at the Advertising Association: “It’s time to stop thinking of digital as something that lives on the internet. In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition.”
Said Paul Bainsfair, Director General, IPA: “These latest AA/Warc figures provide yet more welcome news of the health of the ad industry. As the latest IPA Bellwether Report also attests, investment in digital is driving this growth and with the proliferation of internet-enabled channels it shows no signs of abating.”
Separate data recently released by the AA predicts that 70,000 new advertising-related jobs will be created over the next five years - double the rate of the UK average, bringing the total number of people working across the sector to over 434,000 by 2019.
View the AA/Warc full charts and media summary.
View the latest Q1 2015 Bellwether Report.
Last updated 21/04/2015