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IPA welcomes launch of Government's strategy document for the creative industries

IPA President Moray MacLennan was one of the first to congratulate Andy Burnham, Secretary of State for Culture Media and Sport, on the launch of Creative Britain: New Talents for the New Economy at its launch this morning (22nd February 2008) which seeks to put the creative industries at the heart of the economy.

22/02/2008

IPA President Moray MacLennan was one of the first to congratulate Andy Burnham, Secretary of State for Culture Media and Sport, on the launch of Creative Britain: New Talents for the New Economy at its launch this morning (22nd February 2008) which seeks to put the creative industries at the heart of the economy. "The argument about the importance of the creative industries has been won in Whitehall" Burnham told the select audience "what we have to do is to provide the right environment for you to thrive."

Picture: Andy Burnham, Secretary of State for Culture Media and Sport

The publication of this report follows intense lobbying by the IPA, and the rest of the creative industries, on a number of topics including tax breaks, employment law and intellectual property.

In summary the report published today covers:

- giving all children a creative education

- turning talent into jobs

- supporting research and innovation

- helping creative businesses grow and access finance

- fostering and protecting intellectual property

- supporting creative clusters

- promoting Britain as the world’s creative hub

- keep the strategy up-to-date

It highlights the contribution of the ad industry saying: "Advertising is the third largest creative industry. In 2005 the industry’s GVA - a key economic measure - was £6.5 billion and exports totalled £1.3 billion. It plays a vital role, promoting iconic UK events globally, including Live8 and The Tour De France ‘Le Grand Depart’. It will also play a crucial role in promoting London 2012."

It draws attention to the IPA Diagonal Thinking  tool, which will be launched later this year, as a worthy initiative to help IPA members identify recruits from a more diverse range of backgrounds and disciplines (page 23) www.diagonalthinking.co.uk

Said MacLennan: "The new DCMS strategy document is an important event which will mark the moment when government acknowledged that 'Creative Britain' will provide our future competitive edge. It's up to us as practitioners to seize the opportunity to be the creative hub for the world. The IPA is fully supportive of this programme and keen to play its part in bringing it to fruition."

Download Creative Britain: New Talents for the New Economy

For further information:

Moray MacLennan, IPA President and Chairman (Europe) of M&C Saatchi. Telephone: 020 7543 4523

Hamish Pringle, IPA Director General. Mobile: 07977 269778

Note to editors:

The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies. It was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. Its 261 corporate members represent the major part of the advertising agency business, handling advertising with an estimated annual value of some £13 billion (over 80 per cent of advertising placed by agencies) on behalf of their client companies and organisations nationwide. (note this figure is based on 2005 Advertising Statistics Yearbook figures and excludes classified and television production costs).

Last updated 09/09/2008


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