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IPA welcomes new PAMCo Chair Jan Gooding

The IPA has today welcomed the news that Jan Gooding, Group Brand Director at Aviva, has been appointed as new Chair of PAMCo, the Publishers Audience Measurement Company from September 2015.

14/09/2015

As Chair, Jan will be responsible for overseeing the strategic thinking of the Board of Directors and will work alongside the organisation’s Chief Executive, Simon Redican, and the PAMCo team. Jan, who is also Chair of the LGBT equality charity Stonewall, has more than 30 years’ experience in the marketing and advertising industry.

As part of further developments within the organisation, PAMCo has also announced the appointment of Ipsos MORI as its chosen provider for the published media industry’s new audience measurement service. The announcement follows a detailed review of research suppliers that has been carried out throughout 2015. PAMCo will take responsibility for managing NRS audience estimates, until data from the new service comes fully on-stream in 2017.

Simon Redican, CEO, PAMCo says: “Jan’s appointment will really help PAMCo to land the benefits that the new system offers to the published media sector, agencies and the all-important advertisers. Ipsos MORI impressed stakeholders by proposing a brand new methodology which has been designed for the 21st Century. It will transform the way published media audiences can be planned, bought and sold. For the first time, buyers and sellers can look at total de-duplicated reach across publisher platforms and transact on this information”.

Ipsos MORI has developed a new measurement approach, in partnership with comScore, which includes a 5,000 strong digital panel, supplementing 35,000 face-to-face interviews. The panel will deliver single-source data on participants’ reading behaviour across all digital platforms, this will provide direct observations on print and digital duplication for the first time, delivering better estimates of publishers’ overall brand reach.

The new system will allow for regular bi-monthly data releases, via a modern interface, with the first data being released in 2017.

Jan Gooding, Chair at PAMCo says: “I am thrilled to be joining PAMCo at what is an incredibly exciting time for the industry. PAMCo is making the biggest change in more than 60 years to the measurement of audiences for newsbrands and magazine media, delivering a new approach to audience measurement which fully reflects today’s multi-platform media landscape.”

Rufus Olins, chief executive at Newsworks and PAMCo’s interim chair since April, says: “Jan is hugely capable and highly respected, both as a senior client and as Chair of Stonewall. I’m really delighted that she will bring her experience and good judgement to the role of Chair of PAMCo. She is ideally equipped to put the new organisation and its ground-breaking research on the map.’’

Lynne Robinson, Research Director at the IPA, says: "We are delighted that Jan will be leading the new PAMCo Board. It is a hugely exciting and challenging time for published brands as they launch their new industry audience measurement system. Jan’s wide experience, most latterly as an advertiser, will be invaluable in delivering this initiative successfully into the marketplace."

About PAMC0

The Publishers Audience Measurement Company (PAMCo) was established in April 2015 to provide a comprehensive audience measurement service for newsbrands and magazine media across all platforms. PAMCo supersedes NRS Ltd as the governing body for audience measurement of Published Media. PAMCo will launch next year and its board will include representatives from key publishers, agencies and advertisers.

About Jan Gooding

Jan Gooding joined Aviva in 2008 and has more than 30 years’ experience in the marketing and advertising profession. She began her career working in the advertising agency Ted Bates, and spent eight years working at Burkitt Weinreich Bryant Clients and Co on a number of brands ranging from Finish to Malibu and Norwich Union. She has been managing partner of two marketing consultancies BLUEdOOR and Antennae with Clients including BBC, BBH, Diageo, IPA and Unilever. Before joining Aviva, Jan held senior marketing roles at BT and British Gas. Jan holds an MA in Economics from Cambridge University. She is Chair of the LGBT equality charity Stonewall, an Executive Committee member of WACL and Fellow of the Marketing Society.

 

Last updated 14/09/2015


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