IPA Director General Paul Bainsfair has welcomed the appointment of Justin Sampson, former Managing Director of the Radio Advertising Bureau and Director of Customer Relationship Marketing at ITV, as the new CEO of BARB.
Says Bainsfair: “The IPA welcomes the appointment of Justin to the role of BARB CEO. BARB is facing the challenge of continuing to provide the industry gold standard measure of television viewing in this rapidly evolving digital age and Justin’s unique blend of experience in research, marketing and delivering industry projects makes him the ideal choice for this.”
Sampson will take up his post on 1st November 2012. He succeeds Bjarne Thelin.Full details can be seen in the BARB press release