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IPA welcomes WFA focus on anti-fraud and champions cross industry collaboration

The IPA supports the WFA’s focus on tackling anti-fraud practices whilst highlighting UK leadership in cross industry collaboration to actually deliver solutions.


Says Nigel Gwilliam, Consultant Head of Media and Emerging Technology:

“When it comes to addressing online ad fraud all sides have a part to play. This is why, in the UK, over the past 18 months the IPA has worked alongside ISBA (plus its members Unilever, Santander, Shell and TUI), the IAB and AOP to produce the JICWEBS anti-fraud seal programme – the most advanced cross-industry initiative outside of the United States and perhaps indeed globally.”

For further information about the JICWEBS anti-fraud programme, please visit: 

Last updated 15/06/2016

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