Customer Experience Group
Josette James, Client Services Director at Wunderman, will be chairman of the Customer Experience Group (previously Direct Marketing Group). James succeeds Rik Haslam, Chief Creative Officer at RAPP. The IPA Customer Experience Group brings together different specialisms in order to share valuable knowledge about issues occurring within the discipline. Specifically, the group highlights these issues by raising the awareness of successful creative DM campaigns and commissions, and uses research to expand industry understanding of how to engage intelligently with the consumer.
Says James, “I am excited and proud to be given the Chair of the Customer Experience Group. In 2014 we will be getting stuck in to the IPA ADAPT agenda by supporting the Agility adaptathon in May and engaging our young talent through events with the 44 Club and the IPA young talent programmes. Data privacy and security are issues at the forefront as never before - regulators, consumers and our clients really care about these issues and they really impact their decisions. Debate over how these challenges impact on agencies and their creativity will be a vital part of our agenda.”
Josette James biography
Josette has been with Wunderman for two years heading up accounts including Ford, Visa, P&G, Jaguar and more recently Adidas and EDF. As Director of Client Service her focus is on creating excellence and passion within the client teams and delivering against a large and varied client base. Although with an integrated background her time is often spent advising clients on digital integration in often complex communications strategies.
Leo Rayman, Head of Planning at Grey, will chair the Strategy Group, succeeding Amelia Torode, Director of Strategy at the Good Relations Group. David Wilding, Head of Planning at PHD, will be deputy chairman. The IPA Strategy Group represents and works primarily for those in strategy and account planning. It works to improve the quality and perceived value of the strategic brand and communications advice delivered by member agencies.
Says Rayman, “I'm delighted to have been given the opportunity to bring together some of the finest strategic minds in our industry. The group exists to promote strategic advice in business, brand and communications amongst agencies and clients alike. We will be working towards an "Open Strategy" agenda. Open Strategy means being open to the work of great strategic thinkers wherever they are, in whatever discipline or industry. Our enemy is the echo chamber that subtly creates an unthinking orthodoxy in the industry. If we can break down closed-mindedness, we stand a better chance of delivering breakthrough ideas. Specifically we will be looking for new members to join the Strategy Group. We will also be holding Open Strategy events both on and offline in the coming months.”
Says Wilding, “It’s such an interesting and exciting time to be doing what we’re doing and the Strategy Group is all about exploring possibilities and open-minded thinking. I’m delighted to be involved.”
Leo Rayman biography
Leo became Grey London’s Head of Planning in January 2013, joining from Adam & Eve DDB. Prior to the merger between the two agencies, Leo was Head of Planning at Adam & Eve, responsible for strategy on Foster’s, YouTube, Phones4U, John Lewis and Lastminute.com. Before joining Adam & Eve, Leo worked with Grey London’s Chief Strategy Officer Lucy Jameson at DDB, where he ran the Volkswagen business across digital, advertising and retail.
David Wilding biography
David started at Zenith Media working on brands including Kraft, Halifax and BT before moving to Mindshare in 2001. In June 2009 David moved to PHD as Head of Planning where he oversees PHD’s planning product and works on brands including Sainsbury’s, Warner Bros, Mondelez, You Tube, the BHF and The Guardian. David was included in Campaign Magazine’s Faces to Watch in 2004 and was chosen as number one media planner in the UK by Campaign in 2010 and number three in 2011.
Ed Shorthose, Managing Director of Woolley Pau Gyro will be chair of the Healthcare Group. Shorthose takes over from Dominic Owens, Managing Director of Seven Stones. The IPA Healthcare Group identifies, develops and promotes best practice in healthcare advertising and works to raise the real and perceived value of healthcare agencies.
Says Shorthose, “I’m delighted to be made chair of the IPA healthcare group as we begin a year of engaging and highly relevant activities. Understanding creativity – and how we measure its value – is a topic of central importance to clients and agencies alike. I want to build on that common ground with, among other things, events designed to help new marketers get the best out of their agencies. Alongside me I’m grateful to have the support of an energetic team of healthcare MDs. Together we have one goal: to make the clients in our lives better informed and more creatively demanding.”
Ed Shorthouse biography
Ed started his healthcare career by launching and running well-known marketing award schemes and trade titles in marketing and drug discovery and development. He began agency side, with medical education and then went onto global healthcare branding and advertising role for a small independent agency both sides of the Atlantic. Following this, Ed joined TBWA/Paling Walters as Managing Partner before joining Woolley Pau Gyro as MD in late 2011.
Digital Business Group
Lawrence Weber, Head of Digital Integration at Karmarama, will be co-chair of the Digital Business Group (DBG). Webber succeeds Anil Pillai, UK CEO at LBi and will co-chair the group alongside Mark Bell, Experience Planning Director at Dare. The IPA Digital Business Group brings together digital experts from a number of agencies across the UK. It creates initiatives, drives innovation and forms meaningful relationships with partners across the industry.
Says Weber, “It's a great honour to be asked to chair the IPA DBG and build on the great work that we started last year. There are some big questions around content, integrating digital skills into the traditional creative process and how to really innovate, that all agencies are asking themselves at the moment. We're hoping to come together and offer some answers not only to digital agencies but to the wider IPA community.”
Lawrence Weber biography
Lawrence is a digital production specialist with over twelve years experience in digital, integrated and creative agencies. Having worked at Wheel: (now LBi), LIDA and Workclub he became, in 2009, Head of Digital Production at The Brooklyn Brothers where he was responsible for managing the digital output of the agency, across clients like BBC Worldwide and Range Rover. He joined Karmarama in 2012 as Head of Digital Integration where he now oversees the digital output of the agency and wider Karma group, across clients such as Republic, BBC, Plusnet, Costa and Honda. He is also one of the founders of United Studios - a production consultancy based in London.
Last updated 12/02/2014